WATCH: “YOU’RE THE ONE” – https://youtu.be/rKlA5tRu6f0
STREAM: 0.001%???
https://soundcloud.com/kaytranada/0001a
Kaytranada plays Auckland – The Studio
Friday 28th October
Tickets from nonstoptix.com
After being awarded the 2016 Polaris Music Prize (canada’s version of APRA Silver Scrolls) and releasing his anticipated new mixtape 0.001% ??? (which includes previously unreleased material from Joey Bada$$, Anderson .Paak and Nick Murphy), KAYTRANADA is back today to share the video for “YOU’RE THE ONE,” the Syd-featuring highlight from his critically acclaimed debut album 99.9%. Produced with the financial assistance of MuchFACT, a division of Bell Media Inc, the Shomi Patwary-directed clip is inspired by KAYTRANADA’s favourite childhood programming.
Speaking to the video’s creative origins, Patwary shares, “Stylistically it was influenced by the look of black sitcoms from the early 90s — from Martin to Living Single and UPN sitcoms. The African prince idea derived from the plot of Coming To America.”
The video is vastly different from Patwary’s visuals for Beyoncé or A$AP Rocky, the result is something both immediately familiar but entirely new.
What The Press Is Saying About 99.9%:
“An outstanding premiere” – Boston Globe
“A massive achievement” – Consequence of Sound
“One of the most well-edited, coherent debuts to emerge in recent memory” – Pitchfork
“As a calling card, it’s as close to perfection as its title suggests” – Q Magazine
“One of the year’s most infectious beats” – SPIN
“Fully formed and confident, the clear product of a single person’s vision and taste” – The Verge
“99.9% is a brilliant, well-realized combination of styles” – XLR8R
“99.9% is a flat-out musical album, one that bursts with melodic and rhythmic ideas” – Stereogum
PURCHASE: 99.9% – http://x-l.co/999now
Kaytranada – 99.9% is out now on XL via Rhythmethod
