LOSING OUT NOW ON SUB POP
Watch the video for “Focused,” directed by Rozalina Burkova
Bully has not stopped since the the release of their ferocious and powerful sophomore album Losing on Sub Pop last Fall. The Nashville 4-piece is headed by Alicia Bognanno, who’s songwriting not only cuts to core but has a vocal snarl unlike any other.
The video for “Focused” is out today, directed by Rozalina Burkova, who tell us that the animated music video is “loosely based on the theme of coming of age and the ups and downs friendships and relationships.” Alicia went on to say, “I let Rozalina take the reins on this one. I am a huge fan of all her animation work and wanted her to do what she felt was best for this video.”
“The bass hops around nervously in nearly constant eighth notes, with drums syncopated against it à la the Police; a guitar on the left offers a neat new-wave hook while another one on the right grumbles occasionally with dissonant, distorted squawks. And as those tensions flare into multiple little crescendos, the singer Alicia Bognanno gets herself more and more worked up.” –New York Times
“Instead of recreating the Rorschach blot scream-a-thons of the ’90s, Bully choose to inflate that decade’s raw timbre with words that feel intimate and necessary.”