The Label FAQ

We help artists, labels, promoters put a plan together and get coverage across media and relevant outlets to help promote their album, label, tour….

We at The Label feel super privileged to represent some of the world’s favourite independent labels including 4AD, Rough Trade, XL Recordings, Matador, True Panther and Lil Chief.Independent local artists are also an important part of what The Label does in New Zealand and clients have included Tiki, TrinityRoots, Ruby Suns, Miriam Clancy, Little Bushman, The Brunettes and Pitch Black. Event publicity is a favourite task and The Label has recently had the pleasure of working with Neil Finn and company on their latest ‘7 World’s Collide’ project. Previous tours have included NZ legends Shihad and the dynamic Anika Moa.

Providing extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has helped clock up some fabulous results for clients including a Top 5 Airplay and a GOLD album for The Raconteurs debut album (only territory aside from the UK to achieve this), and platinum album sales for The White Stripes ‘Icky Thump’.

Led by experienced music industry pr folk, The Label has a huge wealth of experience in the music business in New Zealand. Founder, Lisa Paris, has nearly 20 years experience in the industry and is joined by a rotating staff of spectacularly talented ring-ins who share the chutzpah for what we do!


How much do you charge?
That is really dependant on the job you need us to do for you, how intensive it is and if our timelines match up. Flick us an email with myspace , youtube links. Brief description of what you’re wanting, expecting and hoping…and please be patient in waiting for a response. If we can’t help you or its not for us, we’ll suggest a couple of other folk we know about town!

How much notice do you need for an album release job or to publicise a tour?
Ha Ha! That ol’ chestnut. You’ve probably taken as much time as you need to get the album right yeah? Care, patience? creativity?.. well, releasing an album in a way that gives it its best chance of success also takes time. It’s a process! So – rule of thumb, 12 weeks minimum! BEFORE RELEASE. Yes we’ve worked on shorter timelines than that, but sacrifices have been made…
A tour – you want to get your tour press released 6 weeks in advance – and a couple of weeks for your publicist to get the tools they need to do that…

What tools do we need?
Any good publicist can help you prepare most of these, or keep an eye on these pages and I’ll share some tips how to D.I.Y.!!
A very basic pr tool kit = a bio (well written), press photos (there are certain requirements here with press photos so if you’re not sure – ASK!), album cover jpeg, album one sheet, tour press release.

Can you make me a star?
Anyone that tells you they can definitely make you a star is a sheister! WALK THE OTHER WAY!

Contact HQ for further info.

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