The Label FAQ
We help artists, labels, promoters put a plan together and get coverage across media and relevant outlets to help promote their album, label, tour….
We at The Label feel super privileged to represent some of the world’s favourite independent labels including 4AD, Rough Trade, XL Recordings, Matador, True Panther and Lil Chief.Independent local artists are also an important part of what The Label does in New Zealand and clients have included Tiki, TrinityRoots, Ruby Suns, Miriam Clancy, Little Bushman, The Brunettes and Pitch Black. Event publicity is a favourite task and The Label has recently had the pleasure of working with Neil Finn and company on their latest ‘7 World’s Collide’ project. Previous tours have included NZ legends Shihad and the dynamic Anika Moa.
Providing extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has helped clock up some fabulous results for clients including a Top 5 Airplay and a GOLD album for The Raconteurs debut album (only territory aside from the UK to achieve this), and platinum album sales for The White Stripes ‘Icky Thump’.
Led by experienced music industry pr folk, The Label has a huge wealth of experience in the music business in New Zealand. Founder, Lisa Paris, has nearly 20 years experience in the industry and is joined by a rotating staff of spectacularly talented ring-ins who share the chutzpah for what we do!
How much do you charge?
How much notice do you need for an album release job or to publicise a tour?
What tools do we need?
Can you make me a star?
Contact HQ for further info.