FKA twigs today announces the debut of Practice, a short film that celebrates the physical training and creative process that culminated in her latest video, ‘Cellophane’. Practice launches today exclusively on WeTransfer’s editorial platform, WePresent, and delves deep into the making of FKA twigs’ most vulnerable song and ambitious music video to-date. Watch Practice here:
‘Cellophane’ is FKA twigs’ first new solo music in over three years. The emotional, connective song comes to life through a powerful Andrew Thomas Huang-directed video, featuring an intricate pole performance that strikes a dramatic contrast to the vulnerability of the lyrics.
With Practice, directed by AnAkA, FKA twigs give a rare, intimate look at the artist’s training process. Referencing FKA twigs’ conceptualisation of the video over a year previously, candid footage reveals the long and highly demanding process of training, both physically and psychologically, to perfect the art of pole-dancing; and, ultimately, bring her creative vision to life.
“There was a lot of hard work that went into making the video happen — on a creative level, on a business level, on a physical level. It’s all very well me going and doing a three-minute routine, that’s easy. But the difficult thing is knowing that you have the stamina and the strength to do be able to do that three-minute routine for eight hours, and that’s something different.” – FKA twigs
Practice is the second collaboration between FKA twigs and WeTransfer, following the Baltimore Dance Project, a documentary chronicling the artist as she celebrates artistic expression alongside over 400 dancers from Baltimore’s dance community and beyond.
