We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.
We at The Label feel super privileged to represent some of the world’s favourite independent labels in New Zealand. In our label stable of dreams is 4AD, Rough Trade, XL Recordings, Matador, Young Turks, Secretly Canadian, Dead Oceans, Jagjaguwar and Sub Pop. We’ve been blessed to have the opportunity to deliver successful campaigns for international mega stars Adele & SIA as well as a full spectrum of top indie acts; Queens of the Stone Age, The xx, The National, FKA twigs, and Radiohead.
Independent local artists are also an important part of what The Label does in New Zealand and feel honoured to have worked campaigns for Fat Freddys Drop, Tiny Ruins, Nadia Reid, Hopetoun Brown, Boycrush, The Black Seeds, Tiki, The Brunettes, Louis Baker, Estère, Lawrence Arabia, Ha The Unclear, Yukon Era, and Unknown Mortal Orchestra to name but a few!
Event publicity is an absolute favourite task and The Label has had the pleasure of working on WOMAD, (‘Best National Event of the Year’ – 2017 New Zealand Event Awards ), for the past six years as well as tours for the smallest indie punk bands from Australia to the mega Live Nation artists, Prophets of Rage!
Led by experienced music industry pr folk, The Label has a huge wealth of experience in the music business in New Zealand. Founder, Lisa Paris, has over 25 years experience in the industry and with a penchant for second hand shopping, and 7″ records is absolutely passionate about delivering the best plan and the best PR for client’s work!
Lucy Macrae joined the company in 2014 having cut her chops at music retail, ad agencies and label PR since she was a nipper and now she is a total PR Queen and all whilst running one of the coolest dive bar venues in Auckland City, Whammy!.
Our newest team member is Holly Afoa who came to us from Auckland Uni’s Pop-School and is learning up a storm. Look out world!
FAQ
How much do you charge?
That is really dependant on the job you need us to do for you, how intensive it is and if our timelines match up. Flick us an email with myspace , youtube links. Brief description of what you’re wanting, expecting and hoping…and please be patient in waiting for a response. If we can’t help you or its not for us, we’ll suggest a couple of other folk we know about town!
How much notice do you need for an album release job or to publicise a tour?
Ha Ha! That ol’ chestnut. You’ve probably taken as much time as you need to get the album right yeah? Care, patience? creativity?.. well, releasing an album in a way that gives it its best chance of success also takes time. It’s a process! So – rule of thumb, 12 weeks minimum! BEFORE RELEASE. Yes we’ve worked on shorter timelines than that, but sacrifices have been made…
A tour – you want to get your tour press released 6 weeks in advance – and a couple of weeks for your publicist to get the tools they need to do that…
What tools do we need?
Any good publicist can help you prepare most of these, or keep an eye on these pages and I’ll share some tips how to D.I.Y.!!
A very basic pr tool kit = a bio (well written), press photos (there are certain requirements here with press photos so if you’re not sure – ASK!), album cover jpeg, album one sheet, tour press release.
Can you make me a star?
Anyone that tells you they can definitely make you a star is a sheister! WALK THE OTHER WAY!
Contact HQ for further info.
