Tampa Bay production/rap duo They Hate Change announced their Jagjaguwar debut Finally, New for May 13th earlier this month and today they are back with a new track. ‘Blatant Localism’ spotlights the pair’s verbal teamwork, as they trade lines taking aim at style-deficient hypebeast rappers over a pixelated beat, landing on something like turn-of-the-millennium IDM. The group explains:
“As the cycle of rap cliches continues, we remain levelheaded. Rather than flexing rented cars and rented jewelry, we’re talking vintage cameras and how we came up selling tapes at DIY shows. Few minor flexes about designer dogs and staple name brand pieces, but it’s a break from the gimmicks and a PSA for those who continue to live a façade; we’re asking for everyone to show what’s really behind the curtain. Blatant Localism is our Skate Punk Jam.
Truly a post-genre musical landscape Finally, New builds deep connections that transcend outdated distinctions between them, spilling over with the joy of exploration and possibility. A sound made possible by their knack for being sonic omnivores, obsessive deep-divers and lovers of rare and radical sounds. Starting as kids trawling the internet for tracks, they’ve been collecting music from around the world and across the decades, amassing a shared sonic knowledge so deep that “encyclopedic” barely begins to cover it—not just the East Coast hip-hop that Dre grew up on, or the hyperlocal bass-music variants like jook (the Gulf Coast’s twerkably raunchy answer to house) and crank (think “Miami bass meets NOLA bounce”) that Vonne grew up on, but also drum ‘n’ bass, Chicago footwork, post-punk, prog, grime, krautrock, emo, and basically any genre on the map.
Watch the video for “From The Floor”
Watch the video for “1000 Horses” ft. SARGE
Finally. New Tracklisting
Stuntro
Breathing
Who Next?
Reversible Keys ft. Vritra
Blatant Localism
Coded Language (Interlude)
1000 Horses ft. SARGE
Little Brother
Some Days I Hate My Voice
CERTI
Perm
X-Ray Spex
From The Floor (ft. DJ GAY-Z)
FOR MORE ON THEY HATE CHANGE
