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Beirut’s new video for ‘When I Die’, inspired by fictional suicide cult and directed by contemporary artist Brody Condon

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3 mins read

Watch the new Beirut video for ‘When I Die’, directed by contemporary multimedia artist Brody Condon. The video echoes the themes of the song, which is loosely inspired by a fictional suicide cult. Filmed inside a Futuro 13 House in Berlin, the band tests each other’s boundaries with a series of group experiments. ‘When I Die’ appears on the latest Beirut album Gallipoli, out now.

Read director Brody Condon’s artist statement:

After the psychosomatic session that inspired the Gallipoli cover art, I ran another session with Zach to guide a new video for ‘When I Die.’ Something was missing. Later I learned the song was loosely about a fictional suicide cult, so I facilitated a group encounter with the band before their show in Berlin. I was surprised by their willingness to test each other’s boundaries, and spontaneously embody elements of Zach’s inner zone. They told me these intimate processes didn’t feel so different from what they already do on stage.

Led by Zach Condon, Beirut’s fifth studio record Gallipoli was released earlier this year to widespread praise. In a 4 STAR review, Rolling Stone says it’s Zach Condon’s “most emotional set yet” and The Associated Press hailed “Gallipoli is the album we need today—one that celebrates cultures colliding.”. Uncut says it’s Zach Condon’s “best album in years, arguably his best yet” and in their 9/10 review The Line Of Best Fit says it “is the sound of one of our most talented musicians rediscovering his love for what he was born to do.”

“Triumphant and understated.” – NPR Music

“His most emotional set yet” – Rolling Stone (4 stars)

Gallipoli is the album we need today—one that celebrates cultures colliding.” – The Associated Press

“Indie pop at its most wide-eyed” – Pitchfork

“It’s impossible not to get lost in his smooth, flowing brush strokes.” – Relix

“Gallipoli is the sound of one of our most talented musicians rediscovering his love for what he was born to do.” – The Line Of Best Fit (9/10)

“His best album in years, arguably his best yet… sumptuously romantic, restlessly inventive, emotionally generous and stylistically bold.” – Uncut (8/10)

“Impressive.” – Q ****

Swooningly gorgeous and rich.” – Under The Radar (8/10)

“Exquisite world music experiment” – Popmatters

“A hug of a record.” – Record Collector ****

“Creates nostalgia for something lost…  bound to no time or place.” – Cool Hunting

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