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SOAK

January 26, 2022
new album/new single/new video/Rough Trade Records/SOAK

SOAK announce new album and share new track ‘last july’

Bridie Monds-Watson, aka SOAK has announced their third album If I Never Know You Like This Again today. It will be released by Rough Trade Records on May 20th, 2022. Listen to a new track “last july” and watch the accompanying video shot by Ellius Grace, which stars Bridie and

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new album/new single/new video/Rough Trade Records/SOAK

SOAK shares new single ‘Purgatory’

Bridie Monds-Watson, aka SOAK today shares ‘Purgatory‘, the second single from their third album If I Never Know You Like This Again. Listen to ‘purgatory’,  and watch the accompanying video shot by

SOAK releases heart-rending new single, ‘Valentine Shmalentine’

SOAK has today unveiled beautiful new track ‘Valentine Shmalentine’, which is available

SOAK: NZ Show + Album Announcement

Rough Trade Records & Rhythmethod are proud to announce that the debut

SOAK share new track ‘death valley fridge magnet’ + video

June 23, 2026
Rough Trade Records/SOAK

SOAK – Irish singer-songwriter Bridie Monds-Watson – has returned with ‘death valley fridge magnet’ on Rough Trade Records, their first new solo song in over four years. It follows their 2024 viral

SOAK shares ‘Swear Jar’; album out this Friday!

May 17, 2022
new album/new single/new video/Rhythmethod/Rough Trade/SOAK

Leading up to this Friday’s release of their new album ‘If I Never Know You Like This Again…,’ SOAK are sharing one final single from the record. ‘Swear Jar’ deals with depression

SOAK shares new single ‘Purgatory’

April 6, 2022
new album/new single/new video/Rough Trade Records/SOAK

Bridie Monds-Watson, aka SOAK today shares ‘Purgatory‘, the second single from their third album If I Never Know You Like This Again. Listen to ‘purgatory’,  and watch the accompanying video shot by

SOAK announce new album and share new track ‘last july’

January 26, 2022
new album/new single/new video/Rough Trade Records/SOAK

Bridie Monds-Watson, aka SOAK has announced their third album If I Never Know You Like This Again today. It will be released by Rough Trade Records on May 20th, 2022. Listen to

SOAK Releases ‘I’m Alive’ collaboration with Gemma Doherty

July 29, 2020
new single/new video/Rough Trade/SOAK

SOAK Releases ‘I’m Alive’ collaboration with Gemma Doherty      

SOAK COVERS THE NATIONAL’S ‘BLOODBUZZ OHIO’

November 29, 2019
new single/Rough Trade/SOAK

SOAK—aka Derry, Ireland’s Bridie Monds-Watson—today released her tender solo rendition of The National’s “Bloodbuzz Ohio,” from their 2010 LP High Violet. “Bloodbuzz Ohio” is SOAK’s second cover this year, following her take

SOAK SHARES VIDEO FOR NEW SINGLE ‘DÉJÀ VU’

March 8, 2019
new single/new video/Rough Trade/SOAK

  SOAK has today released a video for ‘Déjà Vu’, the lead single from her anticipated second album Grim Town, which will be released on April 26th on Rough Trade Records. Director

SOAK releases heart-rending new single, ‘Valentine Shmalentine’

February 8, 2019
new single/Rough Trade/Rough Trade Records/SOAK

SOAK has today unveiled beautiful new track ‘Valentine Shmalentine’, which is available now. Together with new single ‘Knock Me Off My Feet’ and returning track ‘Everybody Loves You’, ‘Valentine Shmalentine’ is taken

SOAK premieres new single, ‘Knock Me Off My Feet’

January 11, 2019
new single/new video/Rough Trade/Rough Trade Records/SOAK

SOAK has today announced details of her much-anticipated second album, Grim Town, as well as unveiling new single ‘Knock Me Off My Feet’. Also featuring beautiful returning track ‘Everybody Loves You’, Grim Town will

SOAK unveils cover of ‘Driving Home For Christmas’

December 21, 2018
new cover/Rough Trade/SOAK

SOAK has today unveiled a beautiful new version of the classic ‘Driving Home For Christmas’. This comes hot on the heels of comeback track ‘Everybody Loves You’, which picked up support across

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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In case you missed it: HINA’s latest single ‘T In case you missed it: HINA’s latest single ‘The Fountain’ has arrived! 

Recorded live with the full band in a room together, the song is the third offering from Descending Dreams, her debut album out July 31.

She’ll celebrate the record with a special release show at Kāhui St David’s, Tāmaki Makaurau, on August 6, joined by Dave Khan, Fen Ikner, Hamish Morgan and Francesca Parussini. Tickets are available now from UTR! 

📸: @ebonylamb___
Aotearoa indie artist Logan Edwards releases his d Aotearoa indie artist Logan Edwards releases his debut solo EP Belong to Someone Else today, alongside focus track ‘Half Asleep’.

Marking a new chapter for Logan as a songwriter and solo artist, the EP moves between alt-pop, indie rock and soft-edged folk, tracing a period of untethering.

Belong to Someone Else is out now!
Office Dog have announced a four date nationwide A Office Dog have announced a four date nationwide Aotearoa Prime Corner album release tour!! 

Prime Corner Album Release Tour 2025
Friday 4 September - Tāmaki Makaurau / Auckland - Double Whammy @whammybarauckland 
Saturday 5 September - Te Whanganui-a-Tara / Wellington (Great Sounds Great Festival) @greatsoundsgreat 
Friday 11 September - Ōtepoti / Dunedin - The Crown @thecrownhotel_dunedin 
Saturday 12 September - Ōhinehou / Lyttelton - Lyttelton Coffee Company @lytteltoncoffeeco
Happy Office Dog ‘Prime Corner’ Release Day! Happy Office Dog ‘Prime Corner’ Release Day! 
Go pick yourself up a copy from your local record store eh? 

With the release of their second full-length album, Prime Corner, Aotearoa indie-rock band Office Dog have quickly earned acclaim on both sides of the Pacific. Stereogum praised the group’s sound as “a propulsive, guitar-heavy anthem,” while UnderTheRadar described recent single Gold Things as a “triumphant new slab of post-punk/avant-rock.” Rolling Stone featured the band in its coveted Songs You Need to Know series for Reins, which The New Zealand Listener hailed as a “bristling, guitar-driven alt-rock single from this fist-tight Auckland trio.”

@officedogband 
@flyingnun
@twoshell announce their second album, Infinite No @twoshell announce their second album, Infinite Now, arriving October 16 via @young.

Conceived as an epic wall of pop and born from a desire for positive escapism, Infinite Now invites listeners to let go, turn up the music and exist in the moment.

Alongside the announcement comes new single ‘Thing About You’ and an album trailer created with @weirdcoretv.

Infinite Now is out October 16 on vinyl, CD and digital. ♾️
Tāmaki Makaurau’s @whoshotscott drops his debut Tāmaki Makaurau’s @whoshotscott drops his debut album HAIRY today. Focus track ‘I’m Your Alien’ is out now alongside it: a massive, genre-smashing anthem for anyone who’s ever been made to feel like they don’t belong. 

This one’s been a long time coming. Stream + order now!
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OFFICE DOG announce new album Prime Corner + share new single

Office Dog have returned with the announcement of their sophomore album, Prime Corner – out digitally, on vinyl and CD on June 19th via Flying Nun Records.

YUMI ZOUMA present new album Present Tense

Beloved New Zealand alternative pop band Yumi Zouma have today (Friday 17 March) released their 4th studio album Present Tense on [PIAS]

CLEMENTINE VALENTINE announce new album, share video for new single ‘Time And Tide’ + NZ tour dates

Aotearoa/New Zealand art-pop duo Clementine Valentine, formerly known as Purple Pilgrims, announces their upcoming album, The Coin that Broke the Fountain Floor,

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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