Chelsea Jade shares ‘Best Behaviour,’ the final single from her new album, Soft Spot, out next Friday, April 29th, on Carpark Records. Premiering via The FADER, ‘Best Behaviour’ is presented alongside a music video co-starring and co-directed by Jade and New Zealand comic Rose Matafeo. ‘Best Behaviour’ exudes a coolness synonymous with Jade, infused with a magnetic beat guaranteed to delight. “Let’s party like I don’t have a part of me to lose / Let’s party like you don’t want a part of me,” Jade intones before being embraced by a chorus of group vocals, including a submission from longtime friend Lorde. On the song, which was produced by Tyler Spry (OneRepublic), Jade said, “The world spins so fast now, it’s hard to both stabilize yourself and always be putting your best foot forward. ‘Best Behaviour’ is an offer to be imperfect and carefree.”
The video encapsulates the hilarious chemistry between good friends Matafeo and Jade, the former saying, “I was a bit worried when she got the bike lights out, but overall I felt safe — in the hands of an artist like Chelsea Jade, I was semi-confident this video wouldn’t damage my own career. Catering was good (an array of room temperature Whole Foods goods).” Jade continues, “We trashed a hotel room in the only way we knew how – flicking the light switch on and off really fast.”
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Quietly, Chelsea Jade spent 2020 and 2021 skulking around other people’s projects. In tandem with these collaborations, Jade has been funneling her skills into Soft Spot – adding animator, video editor, producer and engineer to her prolific creative résumé. Soft Spot ventures beyond the exploration of delusions of grandeur that formed the focus of the critically acclaimed Personal Best (2018), a record that enjoyed two years on the shortlist for the APRA Silver Scroll Award in the company of Lorde, Unknown Mortal Orchestra, Aldous Harding, and Marlon Williams, for excellence in songwriting for ‘Laugh it Off’ and ‘Life of the Party’, respectively. Now, Soft Spot aims from rougher terrain. A sonic sketchbook, Chelsea’s production falls on the textural side, a panorama littered with field recordings and conversations with friends as you travel through the record.
WATCH: Chelsea Jade – ‘Optimist’
WATCH: Chelsea Jade – ‘Good Taste’
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