Sleaford Mods have just released their Perry Farrell-featuring single ‘So Trendy’, ahead of new album UK GRIM, which is out on this Friday (10 March).
Featuring guest vocals from the Jane’s Addiction frontman, ‘So Trendy’ is an insistent electro mirror on a world obsessed by looking into their phones and manipulating the visual echoes coming back. Over Andrew Fearn’s bouncy beats and riffs, Jason Williamson and Farrell trade verses as they satirically urge smart phone narcissists to look up… before it is too late.
“Perry got in touch and said he wanted to work with us,” explains Jason Williamson of the collaboration. “He’s a really cool guy and his back catalogue clearly speaks for itself, so we jumped at it, and ‘So Trendy’ grew from there.”
Enhancing ‘So Trendy’’s line of attack, the track’s new video was created by director John Minton (Portishead, Pretenders), who used Generative AI to place Sleaford Mods and Perry Farrell in a fabricated, retro video game-like world that explores the song’s themes.
“So Trendy concerns itself with the ongoing polarisation of living life through smart devices” declares Williamson of the satirical yet savage lyrically edge. “The daily experience is a series of passwords or facial recognitions that lead us into familiar Arenas of consumer marketing and conformity.”
Following the single and new album, UK GRIM, Sleaford Mods have announced their return tour to Aotearoa and fans have responded. Auckland’s Powerstation show is now sold out but fans are advised to keep eyes and ears open as further NZ touring news is expected shortly.
Auckland Powerstation // Friday 26 May – SOLD OUT
Wellington Hunter Lounge // Sunday 28 May
Tickets for Wellington’s Hunter Lounge HERE
Sleaford Mods new album, UK GRIM, will be released on 10 March and can be pre-ordered now at your favourite local record store or via: https://sleafordmods.ffm.to/ukgrim
TRACKLIST
UK GRIM
D.I.Why
Force 10 From Navarone – Ft. Florence Shaw
Tilldipper
On The Ground
Right Wing Beast
Smash Each Other Up
Don
So Trendy – Ft. Perry Farrell
I Claudius
Pit 2 Pit
Apart From You
Tory Kong
Rhythms Of Class
Sleaford Mods are Jason Williamson (words) & Andrew Fearn (Music)
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