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Juliette Laird

February 20, 2026
Free Event/Mermaid Parade

Merfolk and Sea Creatures: MERMAID PARADE returns for 2026

The Mermaid Parade is back, inviting fish-folk, merpeople, sea creatures and salty dreamers of all ages to take over the waterfront in a joyful procession of ocean-inspired creativity. Returning on Saturday 28 February 2026, the Mermaid Parade is an all-ages celebration of imagination, community and our connection to the moana. Now in its

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Merfolk and Sea Creatures: MERMAID PARADE returns for 2026

February 20, 2026
Free Event/Mermaid Parade

The Mermaid Parade is back, inviting fish-folk, merpeople, sea creatures and salty dreamers of all ages to take over the waterfront in a joyful procession of ocean-inspired creativity. Returning on Saturday 28 February 2026, the

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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Coming soon… Coming soon…
This Is Lorelei release new album The Singer in My This Is Lorelei release new album The Singer in My Band alongside ‘The Kid With The Crown’ via Matador
Purple Pilgrims Announce New Album Given to the Ni Purple Pilgrims Announce New Album Given to the Night And Share First Single ‘Innocence Lost’ Given to the Night out 27 November via Flying Nun Records @purplepilgrims @flyingnun
QUEENS OF THE STONE AGE Detail Ninth Studio Album, QUEENS OF THE STONE AGE Detail Ninth Studio Album, Perfecth - Out Oct. 30 on Matador Records + Reveal New Single ‘Insignificant Other’ @queensofthestoneage @matadorrecords
Phoebe Bridgers’ third album, Lost Weekend, lands Phoebe Bridgers’ third album, Lost Weekend, lands at No. 1 on the Aotearoa Albums Chart this week, marking her highest-ever debut on the chart!! @phoebebridgers @secretlycanadian @aotearoacharts @thelosttour
Brennan Wedl shakes off the prying eyes of expecta Brennan Wedl shakes off the prying eyes of expectation with her new self-titled album - out Friday via ANTI-
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Artists

Artists of Aotearoa

ERNY BELLE announces new album & shares new song + video – Stay Golden

ERNY BELLE ANNOUNCES SOPHOMORE ALBUM NOT YOUR CUPID  RELEASES ALBUM SINGLE/VIDEO ‘STAY GOLDEN’ THURSDAY 21ST SEPTEMBER –  Today, Tāmaki Makaurau’s pacific-pop extraordinaire and double Taite Music

JEREMY REDMORE THE BRIGHTEST FLAME DAY ONE

Today, Jeremy Redmore reveals Day One: the first of five chapters that make up his project The Brightest Flame. The album is a

SIT DOWN IN FRONT Release New EP Fuelling My Rage

SIT DOWN IN FRONT Release New EP Fuelling My Rage Out today, on Best & Fairest PURCHASE/STREAM + Release New Single/Video ‘Person Of Interest’    “Fuelling

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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