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Moana Auckland

February 20, 2026
Free Event/Mermaid Parade

Merfolk and Sea Creatures: MERMAID PARADE returns for 2026

The Mermaid Parade is back, inviting fish-folk, merpeople, sea creatures and salty dreamers of all ages to take over the waterfront in a joyful procession of ocean-inspired creativity. Returning on Saturday 28 February 2026, the Mermaid Parade is an all-ages celebration of imagination, community and our connection to the moana. Now in its

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Merfolk and Sea Creatures: MERMAID PARADE returns for 2026

February 20, 2026
Free Event/Mermaid Parade

The Mermaid Parade is back, inviting fish-folk, merpeople, sea creatures and salty dreamers of all ages to take over the waterfront in a joyful procession of ocean-inspired creativity. Returning on Saturday 28 February 2026, the

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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Coming soon… Coming soon…
This Is Lorelei release new album The Singer in My This Is Lorelei release new album The Singer in My Band alongside ‘The Kid With The Crown’ via Matador
Purple Pilgrims Announce New Album Given to the Ni Purple Pilgrims Announce New Album Given to the Night And Share First Single ‘Innocence Lost’ Given to the Night out 27 November via Flying Nun Records @purplepilgrims @flyingnun
QUEENS OF THE STONE AGE Detail Ninth Studio Album, QUEENS OF THE STONE AGE Detail Ninth Studio Album, Perfecth - Out Oct. 30 on Matador Records + Reveal New Single ‘Insignificant Other’ @queensofthestoneage @matadorrecords
Phoebe Bridgers’ third album, Lost Weekend, lands Phoebe Bridgers’ third album, Lost Weekend, lands at No. 1 on the Aotearoa Albums Chart this week, marking her highest-ever debut on the chart!! @phoebebridgers @secretlycanadian @aotearoacharts @thelosttour
Brennan Wedl shakes off the prying eyes of expecta Brennan Wedl shakes off the prying eyes of expectation with her new self-titled album - out Friday via ANTI-
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Artists of Aotearoa

Tāmaki Makaurau-based LOLA returns with new single ‘Faith’

Following her lucid trip-hop single ‘Under’, Tāmaki Makaurau-based producer and vocalist Lola returns with ‘Faith’, a song that grapples with the fleeting nature of

DON McGLASHAN shares new single, All The Goodbyes…

With the new album, Bright November Morning, now only two weeks from release, the song, ‘All The Goodbyes In The World’, demanded

Wellington’s BEASTWARS release 2nd single ‘Identity’ (Originally performed by The Gordons)

Announce Support for 7-date New Zealand Album Release Tour 5th Studio Album Tyranny of Distance Out Friday, October 13 Pre-order Tyranny of Distance HERE

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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