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the other's way

September 16, 2022
NZ Tour/Touring

THE OTHERS WAY FESTIVAL Announces Mega Line-Up

Early bird tickets flew out the door on the festival announcement last week. Now, The Others Way Festival is elated to announce over 30 incredible acts from around Aotearoa and beyond, set to perform at Auckland’s most exciting music festival and street party. Delve deeper into these artists and familiarise yourself with

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The Others Way

The Others Way – Festival Updates

The Others Way Festival Adds Don McGlashan & The Others, Mild Orange and Erny Belle To The Line-Up + Announces New Outdoor Stages. Saturday 29 January 2022 – Tickets on sale from

Spellbinding whistler MOLLY LEWIS drops silky ‘Lounge Lizard’

Beguiling whistler Molly Lewis announces her debut album, On The Lips out

Milk! Records artist jade imagine announce their first NZ tour and share new single & video ‘The News’

Photo credit: Nick McKinlay Introducing Milk! Records artist, jade imagine as they announce their

GEORGIA KNIGHT releases anticipated debut album Beanpole

October 31, 2025
Georgia Knight

Evocative singer/songwriter Georgia Knight is proud to share her long-awaited debut album, Beanpole, out independently Friday 31 October. The record is available for purchase from her Bandcamp, and for EU/UK customers, via Rough Trade. The new album,

Spellbinding whistler MOLLY LEWIS drops silky ‘Lounge Lizard’

November 15, 2023
Jagjaguwar/Molly Lewis

Beguiling whistler Molly Lewis announces her debut album, On The Lips out February 16 via Jagjaguwar. Lewis is slated to enchant audiences at Tāmaki Makaurau’s multi-venue music festival, The Others Way Festival

THE OTHERS WAY FESTIVAL Announces Mega Line-Up

September 16, 2022
NZ Tour/Touring

Early bird tickets flew out the door on the festival announcement last week. Now, The Others Way Festival is elated to announce over 30 incredible acts from around Aotearoa and beyond, set to perform

The Others Way – Festival Updates

January 19, 2022
The Others Way

The Others Way Festival Adds Don McGlashan & The Others, Mild Orange and Erny Belle To The Line-Up + Announces New Outdoor Stages. Saturday 29 January 2022 – Tickets on sale from

Milk! Records artist jade imagine announce their first NZ tour and share new single & video ‘The News’

July 31, 2019
Milk! Recordings/new album/new single

Photo credit: Nick McKinlay Introducing Milk! Records artist, jade imagine as they announce their first tour of Aotearoa, New Zealand surrounding their recently announced appearance at  The Other’s Way Festival in Auckland. Anticipation will be high as

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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@converge Hum Of Hurt out today via @epitaphrecord @converge Hum Of Hurt out today via @epitaphrecords 

Hum of Hurt follows Love Is Not Enough as Converge’s second full-length release of 2026. Like its predecessor, the album offers a bleak yet empathetic assessment of the human condition and its ongoing deterioration. With this album, the songs are more raw and exposed. “When we came together to write, we ended up with a wealth of material,” Bannon says. “As work progressed we realized we had created two separate albums, and treated them as such.”
Rhythm and Alps Returns for Its 16th Anniversary w Rhythm and Alps Returns for Its 16th Anniversary with a Massive New Year’s Celebration in Cardrona Valley.

Tickets on sale now from @rhythmandalps 

Expect brand-new layouts, fresh formats, surprise moments, and the kind of real-life experiences that have made R&A a rite of passage for thousands across Aotearoa. Artist announcements are still to come, but trust Rhythm and Alps when they say: “It’s shaping up to be BIG. We’re so back.”
Today, Jared Mattson of The Mattson 2 and Ruban Ni Today, Jared Mattson of The Mattson 2 and Ruban Nielson of Unknown Mortal Orchestra release their collaborative instrumental album FEAR via Jagjaguwar

@jagjaguwar
Indie rock titans and eight-time GRAMMY nominees D Indie rock titans and eight-time GRAMMY nominees Death Cab for Cutie – Benjamin Gibbard, Nicholas Harmer, Jason McGerr, Dave Depper and Zac Rae – release their 11th studio album, I Built You A Tower today on @antirecords 

@deathcabforcutie
Ōtepoti indie-folk legends, The Broken Heartbreak Ōtepoti indie-folk legends, The Broken Heartbreakers return with new single 'How Long Is Too Long' ahead of new album & NZ tour!
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Artists of Aotearoa

CLEMENTINE VALENTINE (Formerly Purple Pilgrims) release ‘Endless Night’

Clementine Valentine, the Aotearoa/New Zealand art-pop duo formerly known as Purple Pilgrims, release their shimmering new single ‘Endless Night‘ through Flying Nun Records. Now

SPACE WALTZ return with new single

Homegrown rockers ‘Space Waltz’ return with their first new recording since 1973, ‘Hypnotise Me’. Out Now On All Digital Platforms Space Waltz is

NZ’s CHELSEA JADE unveils new single from next album Soft Spot

NYC based New Zealand artist, Chelsea Jade, unveils the new single/video,  ‘Good Taste,’ from her new album, Soft Spot, out April 29th

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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