Today EMA debuted the second track from her upcoming album The Future’s Void, out April 8th. The song is accompanied by a music video collaboration with acclaimed in-tro-net artist MollySoda, directed by Vice Cooler:
Erika M. Anderson had this to say about the video:
SO BLONDE. The smiling blonde white woman is the most exploited image in the world. Can we talk about that? How about discussing if the selfie is a new form of feminist art or just a direct descendant of capitalist advertising? No? Hmm… Yeah I couldn’t figure out how to put that into a video either. So how’s about I just roll around Venice Beach wearing a Jim Morrison Tshirt while gifs by Molly Soda bounce in and out? Ok! That works! The semiotics of palm trees! Everyone gets the short-hand of SoCal. It’ll look great, be fun, and still gets to ask the important questions: How many bits do we have to reduce the dancing blonde babe to before she is no longer a symbol of sexiness? At what point do tits become simply bits? And who owns the sparkly dolphin anyway???
