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Watch Low’s restless, cascading video for ‘Rome (Always in the Dark),’ from their extraordinary new album Double Negative

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5 mins read

Low have shared a new video for “Rome (Always in the Dark)” which was directed by Aaron Anderson and Eric Timothy Carlson. The collage-like video accentuates the intense nature of the track, an insistent march forcing its way through the din of the album with a damn-the-torpedoes tenacity. “Let’s turn this thing up before they take us out…” [watch here].

Low’s Double Negative will be available on CD/LP/DL/CS worldwide on September 14th, and can be pre-ordered now through megamart.subpop.com and select independent retailers. The album cover for Double Negative was created by longtime collaborator, English artist, Peter Liversidge.


What people are saying about
Double Negative:

“Not since Bon Iver’s reinvention or even Radiohead’s Kid A have a relatively mainstream band made such an assured volte-face, willfully pushing their audience away while they revisit, remake and remodel the tension that made them so very precious in the first place. Fierce and beautiful.” [5/5, “Album of the Month”] – Record Collector

“For a band so often defined by apparent strictures on its sound, Low has proven incredibly versatile. Throughout a catalog that spans 12 studio albums, another dozen or so EPs, a Christmas record that’s justly become a classic, and countless one-offs, it’s upended its formulas constantly while still sounding unmistakably like itself. On the new Double Negative, those patterns hold true amid Low’s most radical reinvention yet.” – [First Listen] – NPR

“It takes beautiful things and destroys them, and it takes ugly things and renders them celestial.” [“Album of the Week”] – Stereogum

“Low have never made a record quite so jarring and jagged, but Double Negative pushes beyond their own catalogue. Low have made what might be their most relevant album, one that holds a mirror up to the world.” [9/10, “Album of the Month”] – Uncut

Double Negative sees Low continue their tradition of producing highly emotional music and delivers their most powerful, direct, and moving work yet.” [9/10] – PopMatters

“This is the sound of Low finding extremity in a new, thrilling way.” [8/10] – Q Magazine

“While a somewhat disorientating experience, this is Low’s most challenging and interesting record for sometime, even though they have always remained at the very least a consistently “good” band, but there is a genuine thrill in seeing a band so far into their career taking chances such as this.” [8/10] – Under the Radar

“It’s an extraordinary and entirely successful reinvention.” – Sunday Times

“It sounds as though the group are literally trying to convey the sky falling” [Cover feature] – The Wire

“As if galvanised by a world that’s once again collapsing, they’ve pushed their sound even closer to the edge of disintegration.” – Loud & Quiet

“’Quorum’ lurches forward like a steamroller on gravel, crackling with heft and bubbling with life as snatches of voices seep into the pressurised atmosphere.” [“Quorum,” Track Of The Day] – The 405

“Gusts of white noise and inexorable bass thuds all but submerge “Quorum”; the 4/4 bass drum of “Dancing and Blood” wobbles on each impact as if the dance floor is buckling.” [“Quorom”/”Dancing and Blood”/”Fly”] – NY Times

“…gorgeous close harmonies whose startling clarity is only accentuated by the blackened textures beneath them.“ [“Disarray,” Best New Track] – Pitchfork


Low
Double Negative
Tracklisting

  1. Quorum
  2. Dancing and Blood
  3. Fly
  4. Tempest
  5. Always Up
  6. Always Trying to Work It Out
  7. The Son, The Sun
  8. Dancing and Fire
  9. Poor Sucker
  10. Rome (Always in the Dark)
  11. Disarray

Socials

Low on Spotify
Low on Apple Music
Low on Bandcamp
Low on Facebook
Low on Twitter
Low on Instagram
Low Website
Low on Sub Pop.com

Hashtags

#LOWMusic
#Rome
#DoubleNegative
#SubPop

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