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YAEJI WHAT WE DREW

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4 mins read

Today NYC-via-Seoul electronic producer, DJ, and vocalist Yaeji has announced the release of a new mixtape titled WHAT WE DREW due out April 2 on XL Recordings. To introduce the new project, her first full-length mixtape and release on XL, Yaeji has shared a new animated music video for the lead single “WAKING UP DOWN.”  It’s also been announced that this Summer Yaeji will perform live across North America and Europe, starting in April at Coachella where she’ll debut an all-new live show featuring dancers, original choreography and new stage production.

Inspired by classic anime opening sequences and based entirely on Yaeji’s own original character designs and illustrations, the music video for “WAKING UP DOWN” was created by Yaeji with direction and further illustration by her close friend Annie Zhao and production by Studio Yotta.  Entirely self-produced, the song walks the line between DIY pop and underground club music, with English and Korean lyrics about the simple euphoria of young adulthood. Throughout the song, Yaeji celebrates the little things in life, small victories like staying on top of to-do lists, making home-cooked meals, and having empathy for others, while admitting these don’t come easy. In the end, Yaeji, with the help of some friends in the form of “masters” of her daily tasks, achieves her final form as she reaches her goals.

WHAT WE DREW is titled intentionally; for Yaeji, the title captures the spirit of the project as a whole which she explains, “is so much about friendship, family, gratitude and support – support that I’ve felt, that I’ve given, and that we all share.” Produced entirely by Yaeji over the course of two years, she started writing the music for WHAT WE DREW with no specific narrative in mind, each track becoming a snippet of her life, a look into her diary. This total sense of freedom in her newly-built design and recording studio in Brooklyn allowed her to draw on a wide range of sounds, including the Korean indie rock and electronica that she listened to as a teenager in Seoul, and late ’90s and early 2000s hip hop and R&B she grew up listening to. The guests featured on the project represent her community in New York City and beyond, including Brooklyn-via-Oakland rapper Nappy Nina, London performance artist Victoria Sin, London producer Shy One, and Tokyo DJ and producer YonYon; tracks like “FREE INTERLUDE,” featuring Lil Fayo, trenchcoat, and Sweet Pea, capture the open and collaborative spirit of afternoons at Yaeji headquarters. Although the mixtape is much indebted to Yaeji’s newfound laser-focused creative vision and self-taught production work, it’s largely informed by her network of close-knit collaborators and friends.

Since the release of Yaeji’s 2017 EP’s (Yaeji and EP2), which broke her out as one of the most exciting new voices in dance music, she’s produced remixes for Charlie XCX and Robyn, sold out two headlining worldwide tours, and was included on the BBC’s Sound of 2018 list. In the midst of her swift rise, she has remained devoted to New York’s underground dance music scene; in 2019, Yaeji curated and organised Elancia, a massive Brooklyn warehouse rave where she gave her favourite local parties headlining slots. An artist who many pegged as the one to watch, Yaeji now aims beyond expectations, with an eye toward the worlds of music production, visual art, game design and more.

For more information on Yaeji: 

 Instagram / Twitter  / Website / Facebook

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