Mass Gothic’s have released their stunning new video for ‘How I Love You,’ the standout from I’ve Tortured You Long Enough, which is out now worldwide on Sub Pop.
Mass Gothic’s Jessica Zambri says of the song, “The lights turned on for me. Committing to something can be relieving, even pleasurable. I used to think I had to protect myself from anything that I perceived to get in the way of making music, but all that did was close me off. Whatever is happening I want to enjoy it. I wrote this song as a reminder to live and not be lived.”
Director Evan Fellers had this to say of the visual, “I wanted to create strange realistic feeling environments that also felt a bit digital. I used a process called photogrammetry to grab a bunch of real-world elements and turned them into 3D models which make up most of everything you see. Anything from small rocks to large sections of woods, trees, moss and dirt, to Jess and Noel.
“I knew I wanted to take the viewer through these different environments, but I wanted it to be more than just a camera flying around — something simple and purposeful, searching for something. I wanted there to be this feeling of a journey. I also wanted to trace specific paths through the environment I thought were pleasing. Creating a single red orb that illuminated the environment was a nice way to accomplish all of those goals with the story, and control the way in which I revealed each scene at the same time. The red orb also came to represent the voice of the song to me.”
Mass Gothic’s I’ve Tortured You Long Enough is available on CD/LP/DL/CS worldwide through Sub Pop.
What people are saying about Mass Gothic:
“Essential…Their earworm-ready songs are made to fight for their right to party.” – Loud and Quiet
“Mass Gothic’s identity is nearly undefinable, with the pair blasting through genres and ideals with a sort of unsettled energy. Whether losing yourself to the starry synths and complimentary vocals found in the spacey fuzz of “J.Z.O.K.” or floating off in the dazzling airiness, throbbing rhythms and vast instrumental expanse of the album’s title track, the release is one sure to keep you enraptured.” – The Grey Estates
“Mass Gothic’s greatest strength has always been their freedom to avoid any sort of strict definition…By taking an anything goes approach on their latest album and balancing their creative duties, there’s a through-line that holds the various sounds of their record together…This is a highly intriguing record with so much packed into every moment you’ll be dying to come back.” [8/10] – Northern Transmissions
“A compelling listen…a record worthy of your time.” – Bristol Live
