Claud has released a new single “Every Fucking Time” along with the announcement of their eagerly awaited sophomore album, Supermodels, out on July 14 via Saddest Factory Records. The new album follows 2021’s much-lauded Super Monster.
“Every Fucking Time” is an anthemic interrogation of a relationship’s terms and conditions that somehow triangulates Avril, Oasis, and Taylor in less than three minutes. As Claud sits in the bar after hours defending Regina Spektor to a partner, they wonder if this person is all hot air and broken promises.
Of the track, Claud says “I wrote ‘Every Fucking Time’ two summers ago. It was hot and sticky in New York, so naturally I was spending a lot of time at home, overthinking everything… and this song was born. Even as I was writing ‘Every Fucking Time’ I had flashes of what I wanted the music video to look like. The songs details and specificity came straight from me, so it only felt natural to write and direct the music video too. This was my first time directing, which was scary, but came easily because my vision for this song was so strong. The video wouldn’t have been the same without my co-star, Grace Kuhlenschmidt. We met on the internet early in the pandemic. I was a big fan of her comedy, and I watched every single video she posted. We quickly became friends and have been wanting to collaborate for a while, and I wrote this video concept with her in mind. Being on set with Grace was a dream come true because I got to work with my favorite comedian and a good friend all at once.”
STREAM “EVERY FUCKING TIME” HERE
(Supermodels album art)
Claud began Supermodels at the end. In late 2021, they released their winning debut, Super Monster, but soon found life turned upside down by departure, loss, and voids where support networks once stood. So, of course, they started writing, using not only their new acoustic guitar (a rare one, but so desiccated from the city’s winter it wouldn’t stay in tune) and a second-hand upright piano recently wedged inside the apartment (free, but tuned hopelessly down, with multiple missing octaves).
Claud’s apartment, with that stubborn acoustic guitar and worn piano, came to articulate a lot of the experiences that underlie Supermodels itself. Fissures in romances and friendships, pressures of recording careers, the casualties of growing up, the laugh lines of life: Each of these 13 songs, as Claud puts it, is another journal entry, threaded together with scant regard for genre but, like the best pop music, with hooks that linger as powerfully as any memory.
Claud approaches all of Supermodels with new depth and the kind of humor that only comes with undeniable new confidence, rendered in structures and hooks that are deceptively sophisticated. Genre becomes Claud’s playground, an obstacle course full of supposed barriers to climb over and cavort upon. Where Super Monster was rendered mostly in their childhood bedroom, Supermodels was created in Claud’s own space, with a team of confidants and collaborators.
Claud’s Super Monster debut garnered immediate acclaim upon release in 2021. The first album to come out on Saddest Factory Records, Claud’s live shows were ebullient events, and they spent time on the road with Phoebe Bridgers and powerhouse groups Bleachers and Paramore. Claud will head out on a headline tour early this fall after supporting boygenius and Le Tigre this summer.
