“We’ve gotta let go of all of our ghosts, we both know we ain’t kids no more” sings Adele on ‘Send My Love (To Your New Lover)’. The video, directed by Patrick Daughters (Feist, Muse, Yeah Yeah Yeahs), takes the idea of ghosts figuratively and layers those ghosts around Adele to give the video a hauntingly beautiful effect.
“Ghosts in this case are versions of ourselves that remain stuck at particular point in the past.” Explains Daughters. “So when Adele sings about letting go of all of our ghosts, I picture other versions of her that are in a different place than where she is now.”
Debuted on the live broadcast of the 2016 Billboard Music Awards as well as online via Vevo on Monday 23rd NZT., the video is the latest single to be taken from the acclaimed album 25.
Adele is currently in the midst of a sold out tour in Europe, which runs through to the 15th June. As previously announced, Adele will headline this years Glastonbury Festival in the UK, from 22-26 June. Adele kicks off a sold out tour of North America on the 5th July, which runs through to the 15th November. All dates can be found on her website: adele.com/live ?
No announcements of southern hemisphere dates have been made.
“Send My Love (To Your New Lover),” the new single from Adele’s latest album 25, is available now via digital services worldwide. “Send My Love (To Your New Lover),” was co-written with and produced by Max Martin & Shellback.
New Zealand radio programmers have welcomed the upbeat track with open arms adding the song directly to the airwaves pushing it straight in to the NZ Top 30 Airplay Charts.
Adele – 25 is RECORDED MUSIC certified 7 times Platinum in New Zealand.?
