Today, Durand Jones & The Indications release a video for their new standalone single, “Cruisin’ To The Park.” The song follows their “romantic, political, honest and idealistic” (Paste) sophomore album, American Love Call, released earlier this year via Dead Oceans/Colemine Records. “Cruisin’ To The Park” is lush with harmonising vocals, lilting guitar, and steady-going percussion. The video presents a celebration of lowrider car culture, which the band was introduced to through their fans:
“We put together our first record in our basement, messing around with different styles of soul music. But it was our sweet-soul tunes that got an overwhelming response from people who introduced us to the world of Chicano soul and lowrider car culture. We’ve gotten so much support from lowriders who love bumping our music in their cars, so we wanted to record a song in celebration of those people who enjoy cruising with friends and loved ones in ranflas across the world.”
The video was directed by Jude Gonzalez. “‘Cruisin’ to the Park” to me shows hard work, dedication and family,” says Gonzalez. “Working with the band and bringing our ideas together helped me bring the lyrics to life. Knowing the lowrider community and being able to bring them together was pretty straight-forward, as they were familiar with the band and the music and they were eager to be apart of a band they love.”
