Singer/producer guccihighwaters has released his poignant new single ‘hold somebody’ featuring viral sensation Powfu, the mastermind behind the platinum certified and inescapable summer smash ‘deathbed (coffee for my head).‘ The track is the latest from guccihighwaters’ forthcoming full-length album, jokes on you, out January 22 on Epitaph Records, and is accompanied by a music video showcasing snapshots of a couple attending a high school prom that spirals into chaos as guccihighwaters performs as the front man of a band hired to perform at the event.
Despite his recent success, which has him poised for pop stardom, Morgan Murphy, who creates under the moniker guccihighwaters, hasn’t always embraced attention or popularity. In fact he was and often still is an introverted and sensitive soul. “I was very shy…I didn’t say much. I was always nervous to be in social situations,” Murphy confesses. However, when he uncovered the ability to namelessly create on internet, a feeling of freedom came over him and he found a sense of belonging, admitting that “it was like a secret party that I just discovered.”
This breakthrough was monumental to the creation and success of guccihighwaters. As Murphy made “friends” at that “party,” he used his tenacious ebb and flow storytelling style, his unwavering passion for perfection and a blue-collar work ethic – all of which can be attributed to his emigration from Limerick, Ireland to Long Beach, New York at age fifteen – to cultivate and shape an eager and vibrant fanbase of nearly 1 million monthly listeners and over 168 million streams on Spotify who all subscribe to his community approach to emotional connection.
Reluctance to embrace the good moments, Murphy still approaches his music with a fresh and modern outlook, as the Irish kid from Long Island making beats in his bedroom, unaware that he could someday experience success just by being himself. “Blowing up and not being kind of ready for it was crazy,” Murphy confesses of the real-life shock he experienced of the success. “I always wanted it,” he says. “But it’s almost like I was lying to myself, that I wasn’t confident enough to actually tell myself I could really make it. I didn’t want to get my hopes up in case I didn’t.”
However, the result of his efforts speak for themselves. guccihighwaters’ sophomore album, jokes on you, will feature ‘hold somebody’ alongside his previously released singles ‘straight jacket,’ ‘rope‘, ‘expectations,’ and ‘needle & thread‘ – which combined have over 5 million streams. The tracks join guccihighwaters’ catalog including ‘i’m so sick of this,‘ which gathered 39.2 million streams on Spotify, ‘i hate me too,‘ ‘oh fuck i’m drunk,’ and ‘i thought i died inside,‘ which all cleared 15 million streams, and ‘highschool‘ and ‘rather be a ghost,‘ which check in with over 5 million streams each.
jokes on you is out digitally January 22 On Epitaph Records.
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