GIGGS celebrates 15th years of Let Em Ave It with vinyl release

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Giggs and XL Recordings are proud to release the 15th anniversary reissue of Let Em Ave It, the British rap icon’s seminal second album, which is available on vinyl for the very first time. Originally released on 21^st June 2010 via XL, Let Em Ave It marked Giggs’ bold introduction to a wider audience and laid the foundation for one of UK rap’s most uncompromising and influential careers.

Emerging from South London’s streets with a distinct voice and raw authenticity, Giggs brought a new sound and spirit to UK music. With his deep, unmistakable flow and fearless lyricism, Let Em Ave It stood as a defiant statement: gritty, unfiltered, and unapologetically true to its roots. Featuring standout tracks like ‘Look What the Cat Dragged In’, ‘Hustle On’ and ‘Matic’, the album was hailed as a turning point for British rap. Critics applauded its stark realism and Giggs’ unique delivery, with NME exclaiming “at last the UK has a homegrown rapper to be proud of” while Dazed celebrated a record “full of menacing OG bangers” and Echoes stated “no one does it better than Giggs”. The record’s critical acclaim helped open doors for a new generation of British MCs, cementing Giggs’ role as a pioneer of the UK scene.

Giggs – Look What The Cat Dragged In (Official Video)

In the years since Let Em Ave It, Giggs has become one of British music’s most revered and influential voices. His subsequent albums—including When Will It Stop (2013), Landlord (2016), Wamp 2 Dem (2017), Big Bad… (2019), Now Or Never (2020), Zero Tolerance (2023), and this year’s Ard Bodied—have topped charts, received MOBO Awards, and featured collaborations with global artists such as Drake, Stormzy, Ed Sheeran, and Popcaan.

GIGGS – TALKING DA HARDEST

Now, to mark 15 years since its release, Let Em Ave It returns as a deluxe vinyl edition. Featuring the original iconic illustrated cover art and available on either yellow or black vinyl, the double vinyl release includes a bonus disc of classic Giggs anthems from the time including collaborations with B.o.B (‘Don’t Go There’), Mike Skinner (‘Slow Songs’), Shola Ama (‘Blow Em Away’) and the era-defining ‘Talkin The Hardest’.