Perfectly timed for the launch of Te Wiki o te Reo Māori (Māori Language Week) IA, the band known for their innovation in indigenous soul music, has shared their newest single, ‘Me.’
Following their debut EP, this single fuses traditional Māori instruments, te reo Māori lyrics, and modern soulful melodies to celebrate the beauty of the Māori language. ‘Me’ is featured in the annual Waiata Anthems compilation, which includes a short documentary about each artist’s creative journey. Watch IA’s behind-the-scenes
IA, Māori Music Award finalists and prominent figures in New Zealand’s music scene, create a captivating blend of ancient and modern elements. Comprising Moetu Smith, Reti Hedley, and Jason Crawford, IA is committed to revitalizing taonga pūoro (traditional Māori instruments) and championing te reo Māori, New Zealand’s native language, as an art form.
‘Me’ is an inspiring soul-ballad that seamlessly blends te reo Māori and traditional instruments like the punga ihu (nose flute) and koauau (bone flute). The song celebrates Māori culture, using metaphors and symbolism to explore beauty, especially in speaking one’s native language.
Reti Hedley, a member of IA, says about the single: “We believe that te reo Māori enriches your sense of beauty, just like one’s attire or hairstyle. Through ‘Me,’ we aim to affirm that embracing the language—whether you’re a novice or fluent speaker—is a beautiful pursuit worth celebrating.”
IA – Me (Official Video)
IA – Me (Short Documentary Story)
The song was co-written at the APRA Reo Māori Song Hubs 2022 by Reti Hedley, Ruth Smith, Choice Vaughan, and Mohi Allen. It drew inspiration from the traditional punga ihu named Moeroro.
Reti Hedley explains, “When composing ‘Me,’ I thought about the melodies that Moeroro could produce. The initial concept evolved into vocal harmonies and chord progressions that serve as the foundation of this stirring waiata (song).”
‘Me’ was produced with support from Te Mangai Paho and NZ on Air, reinforcing the ongoing commitment to promote and preserve indigenous art forms.
For more updates on IA and their upcoming projects, visit their official website www.ia-music.com
