IA Unveils New Waiata, ‘Kura Huna’, Celebrating the Esoteric Knowledge of Generations
Tāmaki Makaurau/Auckland, Aotearoa/New Zealand – July 12, 2024 – The innovative band IA is set to release their latest waiata ‘Kura Huna’, an evocative exploration of the sacred knowledge passed down through generations. This powerful new track delves into the importance of not only preserving ancient wisdom but also understanding the profound ways to utilise it.
“Knowledge is powerful but not as powerful as how you use it, which is when knowledge turns into wisdom,” says Reti Hedley, encapsulating the essence of the song.
IA – ‘Kura Huna’ – Listen Here
‘Kura Huna’ features a unique blend of traditional Māori instruments, providing a rich, organic soundscape. The rhythmic foundation is laid by tumu (wooden sticks), creating a syncopated, almost irregular beat. Complementing this are the melodic tones of the putorino (wooden flute), punga ihu (nose flute), nguru, pu moana (conch), and poi awhiowhio (whistling gourd swung on a cord). These taonga pūoro (traditional Māori instruments) infuse the song with an authentic, ancestral vibe.
The band seamlessly merges the traditional with the contemporary, looping taonga pūoro to craft a sound that is both rooted in heritage and forward-looking. The organic feel of these instruments is juxtaposed with a modern twist in the outro, where electronic techniques explore the subsonic and supersonic qualities of taonga pūoro. This innovative approach is further enhanced by sampled bass and drum arrangements, layered with live drums and a marching snare, driving the song forward with dynamic energy.
In addition to releasing this compelling new track, IA is also gearing up for their first international tour in August. Following their showcase at the International Indigenous Music Summit in Toronto in 2023, the band will perform at three prominent festivals in Quebec, Canada:
- Innu Nikamu Festival: August 4th – Sept-Îles
- Asinabka Festival: August 6th – Ottawa
- International First Peoples Festival: August 8th – Montreal
IA’s international tour represents a significant milestone, bringing their unique fusion of traditional and contemporary Māori music to a global audience.
‘Kura Huna’ composed by Reti Hedley, Moetu Smith
‘Kura Huna’ Lyrics by Reti Hedley, Moetu Smith, Kaharau Keogh
About IA
IA is a groundbreaking band from Aotearoa/New Zealand, known for their innovative integration of traditional Māori instruments and modern musical techniques. Their music celebrates and preserves the rich heritage of Māori culture while pushing the boundaries of contemporary sound.
IA – ‘Kura Huna’ is out now and was made with support from Te Mangai Paho
Connect with IA:
For more information, interview requests, or media inquiries, please contact:
Lisa Paris | Lisa@thelabel.co.nz | +64 274 318 459
