keiyaA shot by Caity Arthur

KEIYAA returns to release new single ‘Stupid Prizes’

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4 mins read

After five years of navigating loss, grief, and anger, Chicago-born, NYC-based singer-songwriter, multi-instrumentalist, and producer keiyaA emerges in the light of reinvention and healing, shaped by years of solitude spent in the unending tide of mess and renewal, returning to share her findings with unapologetic clarity. Her new single “stupid prizes,” accompanied by a self-co-directed music video with Caity Arthur, is a soulful, arresting prelude that marks a powerful next chapter. Known for her penetrating explorations of Black womanhood and liberation, rich harmonies, and fearless experimentation, keiyaA reintroduces her artistry with the same emotional intensity and sonic innovation that defined her 2020 debut Forever, Ya Girl, arriving in the wake of her first theatrical stage play, milk thot.

 Speaking about ‘stupid prizes,’ keiyaA says:

“i wrote, recorded, and produced “stupid prizes” all in one sitting, at home late at night in my living room in Brooklyn. i sampled Percy Faith, an orchestral composer known for creating rich and luscious scores and show tunes, helping contribute to this classic “American” sound. i sought out to create this sort of bed of irony, to speak and sing about being miserable on top of this beautiful, dreamy and romantic music. which speaks not only to what it can feel like navigating my internal and external worlds, but also what it feels like being a marginalized person in America.”

WATCH | LISTEN

keiyaA – ‘stupid prizes’ (Official Video)

 

In 2020, keiyaA released her self-produced debut album Forever, Ya Girl, a genre-defying blend of jazz, R&B, hip-hop, and experimental music that earned widespread critical acclaim. The project went on to receive Pitchfork’s “Best New Music” designation, landed on year-end best-of lists from The New York Times, NPR, Rolling Stone, and The Guardian, and was later named to Pitchfork’s Best of the Decade So Far list. It also drew praise from artists including Solange, Jay-Z, Earl Sweatshirt, Blood Orange, Kimberly Drew, and Moses Sumney. The album announced keiyaA as one of music’s most vital new voices and producers, and the attention it garnered gave her the access to expand on her creative vision—one that has since grown into a thriving garden of projects, performances, and collaborations, each distinct but rooted in her singular artistry.

Since the release of Forever, Ya Girl, keiyaA showcased her dynamism through a Tiny Desk concert and appearances at Solange’s El Dorado Ballroom show at BAM, Wales Bonner’s Togetherness presentation at the Guggenheim, ESSENSE’s Girls United Summit, and MoMA PS1’s Warm Up series. She walked in Telfar’s 20th-anniversary show, contributed music to the brand’s Moose Knuckles collaboration, and scored Nike’s Come Thru series. She also performed at the Bourse de Commerce in Paris, as well as in her hometown of Chicago at Pitchfork Music Festival and Theaster Gates’ Kenwood Garden community space.

Earlier this year, keiyaA expanded her artistic expression with milk thot, her first full-length stage production, which premiered at Abrons Arts Center in New York City. The performance combined live music, poetry, and choreography to delve into topics such as self-image, family lineage, and societal consumption. Developed during a residency at Abrons, milk thot marked a significant evolution in her multidisciplinary approach to storytelling.

In 2025 keiyaA will release her much anticipated sophomore album.

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