Marika Hackman’s new video for single ‘the one‘ is directed by Louis Bhose (Michael Kiwanuka, Lewis Capaldi, Loyle Carner). ‘the one’ is the second single from Marika’s forthcoming third album Any Human Friend, out August 9th from Sub Pop / Rhythmethod.
Marika says of ‘the one’ it “is probably the poppiest song I’ve ever written. I loved the idea of inhabiting this ridiculous arrogant rock star character who has totally fucked their career by writing too many sad songs.” The video for ‘the one’ sees Marika’s rock star alter-ego come to life within a photocopier. By the end of the video, Marika is repulsed by the augmented reality she has created, she takes a baseball bat to it and destroys it forever.
Director Louis Bhose reflects on the process of the video’s conception:
Marika: “I want to do a performance vid in a photocopier, where the imagined rockstar in me performs with gusto as the mediocre, let-down version of me watches.”
Hack Video Director: “Say no more.”
Displaying an unapologetic attitude and a more liberated sound than ever before, ‘the one’ has been co-produced by David Wrench (Frank Ocean, The xx, Let’s Eat Grandma) and Marika herself. ‘the one’ shows why Marika is fast turning herself into one of the most exciting songwriters of her time. Layered synthesisers make this the album’s most unexpected musical turn, alongside Marika’s signature new wave guitar fretwork and Blondie style delivery, she’s never sounded as widescreen.
