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Mass Gothic share new video for ‘Keep On Dying’ from I’ve Tortured You Long Enough, out today on Sub Pop

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3 mins read


Mass Gothic’s I’ve Tortured You Long Enough, their new album, is out today and to celebrate its release, they have delivered a new video for the song ‘Keep On Dying co-directed by the band and Nira Burnstein. Watch the new video below:


Even when you’re married and you’re best friends and you’ve spent a lifetime collaborating with each other, it’s not often obvious what’s staring you right in the face.
I’ve Tortured You Long Enough is the tongue-in-cheek title of Mass Gothic’s second album for this reason, among several others. Husband/Wife duo Heroux and Zambri have always dipped in and out of each other’s creative spaces, advising on their respective outputs and supporting one another. But never had they before completely committed to doing an entire album as a duo, sharing an equal load. The time had come. And thank goodness. They have dreamed up a record packed with the tension, chaos and beauty of a fluid and cathartic two-way conversation. In a universe increasingly threatening our abilities to work hard on communication and coexistence, their creative union isn’t just inspired but important. “Why did it take us so long?” laughs Heroux.

What people are saying about Mass Gothic:

“Backed by luminous synths and chugging momentum, the intimacy of the hook is blown up to thrilling proportions, and their love is scattered large across the soundscape.”[J.Z.O.K.] – The 405

“Essential…Their earworm-ready songs are made to fight for their right to party.” – Loud and Quiet

“Mass Gothic’s identity is nearly undefinable, with the pair blasting through genres and ideals with a sort of unsettled energy. Whether losing yourself to the starry synths and complimentary vocals found in the spacey fuzz of “J.Z.O.K.” or floating off in the dazzling airiness, throbbing rhythms and vast instrumental expanse of the album’s title track, the release is one sure to keep you enraptured.” – The Grey Estates

“Mass Gothic’s greatest strength has always been their freedom to avoid any sort of strict definition, and find a since of sound and voice in the way they perform their music. By taking an anything goes approach on their latest album and balancing their creative duties, there’s a through-line that holds the various sounds of their record together…This is a highly intriguing record with so much packed into every moment you’ll be dying to come back.” [8/10] – Northern Transmissions

“A compelling listen…a record worthy of your time.” – Bristol Live

I’ve Tortured You Long Enough
Tracklisting

  1. Dark Window
  2. Call Me
  3. J.Z.O.K.
  4. Keep On Dying
  5. How I Love You
  6. I’ve Tortured You Long Enough
  7. New Work
  8. The Goad
  9. Big Window

Mass Gothic

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Sub Pop.com 

#MassGothic
#IveTorturedYouLongEnough
#KeepOnDying
#ITYLE
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