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A Girl Cried Red

May 29, 2018
new video/Princess Nokia/Rhythmethod/Rough Trade

Princess Nokia shares new video for ‘Look Up Kid’ featuring full band

Princess Nokia just released the latest video from her recent mixtape, A Girl Cried Red (Rough Trade Records). The dynamic and outspoken New York rapper—aka Destiny Frasqueri—co-directed the video for her pop punk anthem ‘Look Up Kid‘ with frequent collaborator Milah Libin. The visual sees Frasqueri embracing her rock roots

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new video/Princess Nokia/Rough Trade

Princess Nokia releases new video for ‘Morphine’ from A Girl Cried Red

‘Morphine‘ is the latest video from Princess Nokia’s latest mixtape, A Girl Cried Red (Rough Trade Records). The shape shifting emcee—aka Destiny Frasqueri—co-directed the video with Travis Libin and features Frasqueri and

Princess Nokia announces release date for mixtape A Girl Cried Red

Princess Nokia—aka New York rapper Destiny Frasqueri—just announced the release date for

Princess Nokia re-releases Metallic Butterfly + shares intimate diary entry

Image: Milah Libin Princess Nokia just re-released a remastered and expanded version

Princess Nokia re-releases Metallic Butterfly + shares intimate diary entry

December 14, 2018
new album/Princess Nokia/Rough Trade

Image: Milah Libin Princess Nokia just re-released a remastered and expanded version of her 2014 debut full-length Metallic Butterfly via Rough Trade Records, featuring three bonus tracks from the era. Before the

Princess Nokia releases new video for ‘Morphine’ from A Girl Cried Red

July 14, 2018
new video/Princess Nokia/Rough Trade

‘Morphine‘ is the latest video from Princess Nokia’s latest mixtape, A Girl Cried Red (Rough Trade Records). The shape shifting emcee—aka Destiny Frasqueri—co-directed the video with Travis Libin and features Frasqueri and

Princess Nokia shares new video for ‘Look Up Kid’ featuring full band

May 29, 2018
new video/Princess Nokia/Rhythmethod/Rough Trade

Princess Nokia just released the latest video from her recent mixtape, A Girl Cried Red (Rough Trade Records). The dynamic and outspoken New York rapper—aka Destiny Frasqueri—co-directed the video for her pop

Princess Nokia announces release date for mixtape A Girl Cried Red

April 13, 2018
new album/Princess Nokia/Rough Trade

Princess Nokia—aka New York rapper Destiny Frasqueri—just announced the release date for her highly anticipated new mixtape A Girl Cried Red via Instagram: The self-described “emo mixtape” will be released this Friday,

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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In case you missed it: HINA’s latest single ‘T In case you missed it: HINA’s latest single ‘The Fountain’ has arrived! 

Recorded live with the full band in a room together, the song is the third offering from Descending Dreams, her debut album out July 31.

She’ll celebrate the record with a special release show at Kāhui St David’s, Tāmaki Makaurau, on August 6, joined by Dave Khan, Fen Ikner, Hamish Morgan and Francesca Parussini. Tickets are available now from UTR! 

📸: @ebonylamb___
Aotearoa indie artist Logan Edwards releases his d Aotearoa indie artist Logan Edwards releases his debut solo EP Belong to Someone Else today, alongside focus track ‘Half Asleep’.

Marking a new chapter for Logan as a songwriter and solo artist, the EP moves between alt-pop, indie rock and soft-edged folk, tracing a period of untethering.

Belong to Someone Else is out now!
Office Dog have announced a four date nationwide A Office Dog have announced a four date nationwide Aotearoa Prime Corner album release tour!! 

Prime Corner Album Release Tour 2025
Friday 4 September - Tāmaki Makaurau / Auckland - Double Whammy @whammybarauckland 
Saturday 5 September - Te Whanganui-a-Tara / Wellington (Great Sounds Great Festival) @greatsoundsgreat 
Friday 11 September - Ōtepoti / Dunedin - The Crown @thecrownhotel_dunedin 
Saturday 12 September - Ōhinehou / Lyttelton - Lyttelton Coffee Company @lytteltoncoffeeco
Happy Office Dog ‘Prime Corner’ Release Day! Happy Office Dog ‘Prime Corner’ Release Day! 
Go pick yourself up a copy from your local record store eh? 

With the release of their second full-length album, Prime Corner, Aotearoa indie-rock band Office Dog have quickly earned acclaim on both sides of the Pacific. Stereogum praised the group’s sound as “a propulsive, guitar-heavy anthem,” while UnderTheRadar described recent single Gold Things as a “triumphant new slab of post-punk/avant-rock.” Rolling Stone featured the band in its coveted Songs You Need to Know series for Reins, which The New Zealand Listener hailed as a “bristling, guitar-driven alt-rock single from this fist-tight Auckland trio.”

@officedogband 
@flyingnun
@twoshell announce their second album, Infinite No @twoshell announce their second album, Infinite Now, arriving October 16 via @young.

Conceived as an epic wall of pop and born from a desire for positive escapism, Infinite Now invites listeners to let go, turn up the music and exist in the moment.

Alongside the announcement comes new single ‘Thing About You’ and an album trailer created with @weirdcoretv.

Infinite Now is out October 16 on vinyl, CD and digital. ♾️
Tāmaki Makaurau’s @whoshotscott drops his debut Tāmaki Makaurau’s @whoshotscott drops his debut album HAIRY today. Focus track ‘I’m Your Alien’ is out now alongside it: a massive, genre-smashing anthem for anyone who’s ever been made to feel like they don’t belong. 

This one’s been a long time coming. Stream + order now!
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Artists of Aotearoa

YUMI ZOUMA release new single ‘Astral Projection’

Ahead of the release of their fourth studio album, beloved New Zealand alternative pop band Yumi Zouma today share the final single , ‘Astral

Aotearoa power-pop band VOOM release new album

The release of the latest Voom album has taken just short of two decades. Is this pace glacial, or considered? Sloth-like, or discerning? The

SIT DOWN IN FRONT Release New EP Fuelling My Rage

SIT DOWN IN FRONT Release New EP Fuelling My Rage Out today, on Best & Fairest PURCHASE/STREAM + Release New Single/Video ‘Person Of Interest’    “Fuelling

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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