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THE LABEL

Music, Events & Special Projects Publicity, PR & Label & Artist Services – Aotearoa/NZ

THE LABEL

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Boofiness

April 15, 2020
1010 Benja SL/new single/new video/Young/Young

1010 Benja SL returns with ‘Dobby’

“For the woman who gave me everything I needed to be strong…” 1010 Benja SL Today 1010 Benja SL releases new single ‘Dobby’ via Young Turks. A love song, a ride or die anthem written for his partner and the first track from a new body of work, ‘Dobby’ perfectly

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1010 Benja SL/new single/new video/Young

1010 Benja SL – ‘Wind Up Space’ out now

Born in Tulsa, Oklahoma and living in Kansas City, Missouri, Benja leads a quiet life revolving around his art.   ‘Wind Up Space’ is the first glimpse into Benja’s artistry beyond ‘Boofiness’.

1010 Benja SL releases new single ‘Woodrow’

“Inspired by Tracy Morgan, Vic Fontaine and true events in The City

1010 Benja SL releases new single ‘Woodrow’

May 15, 2020
1010 Benja SL/new single/XL/XL Recordings/Young

“Inspired by Tracy Morgan, Vic Fontaine and true events in The City That Never Sleeps” – 1010 Today 1010 Benja SL releases a new single ‘Woodrow’ via Young Turks.  Following last month’s

1010 Benja SL returns with ‘Dobby’

April 15, 2020
1010 Benja SL/new single/new video/Young/Young

“For the woman who gave me everything I needed to be strong…” 1010 Benja SL Today 1010 Benja SL releases new single ‘Dobby’ via Young Turks. A love song, a ride or

1010 Benja SL – ‘Wind Up Space’ out now

March 8, 2018
1010 Benja SL/new single/new video/Young

Born in Tulsa, Oklahoma and living in Kansas City, Missouri, Benja leads a quiet life revolving around his art.   ‘Wind Up Space’ is the first glimpse into Benja’s artistry beyond ‘Boofiness’.

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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On 8th May 2026, Aldous Harding will release her f On 8th May 2026, Aldous Harding will release her fifth studio album, Train On The Island. Today, the Aotearoa artist shares a first taste in the form of the single ‘One Stop’.
🚨 Grammy-nominated bassist, producer & vocalist 🚨 Grammy-nominated bassist, producer & vocalist THUNDERCAT brings his new album Distracted to Aotearoa this May 

Wellington is officially SOLD OUT 

Supports just added for both cities.

Auckland — Powerstation — Monday, May 4, 2026
w/ BLACK COMET @blackcometband 
Tickets on sale now

Wellington — Meow NUI — Wednesday, May 6, 2026
w/ BABETECH & LUCOLA @babetechnology @lucolabang 
Sold out 🚨
SOCIAL DISTORTION BORN TO KILL NEW ALBUM OUT MAY 8 SOCIAL DISTORTION
BORN TO KILL
NEW ALBUM OUT MAY 8

Title Track ‘Born To Kill’ Out Now
Philadelphia punk institution The Menzingers are s Philadelphia punk institution The Menzingers are sharing their new single ‘Nobody’s Heroes’ today, their first new music since 2023’s ‘Some Of It Was True’

@themenzingers 
@antirecords
Buck Meek’s fourth solo album, The Mirror, is ou Buck Meek’s fourth solo album, The Mirror, is out this Friday, and today ahead of its release, Meek shares new single ‘Can I Mend It?’ which ponders connection amid conflict via warbling steel strings, chugging drums and delicate keys.

@buckmeek 
@4ad
Ye Vagabonds share live video of 'Mayfly', recorde Ye Vagabonds share live video of 'Mayfly', recorded at The Lilliput Press in Dublin
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Artists

Artists of Aotearoa

GRAYSON GILMOUR announces NZ tour dates & shares AI video

GRAYSON GILMOUR Announces NZ tour dates Watch the galactic AI-generated video for new single ‘Day Moon ft. Sandu Ndu’ New album Holding Patterns  out November

DIE! DIE! DIE! release video – ‘Losing Sight, Keep on Kicking’

DIE! DIE! DIE! Release Peter Jackson Inspired Gore-Fest Video For Explosive Single ‘Losing Sight, Keep On Kicking’ New Album This Is Not An

NZ’s CHELSEA JADE unveils new single from next album Soft Spot

NYC based New Zealand artist, Chelsea Jade, unveils the new single/video,  ‘Good Taste,’ from her new album, Soft Spot, out April 29th

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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