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Phonetics On and On

January 14, 2025
Horsegirl/matador

HORSEGIRL share new single ‘Switch Over’

Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope Lowenstein, and Gigi Reece — unveil the new single/video, ‘Switch Over’, from their upcoming second album, Phonetics On and On, out February 14th via Matador Records. Watch the video HERE. Following previously released singles , ‘246 8’ and

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Horsegirl/matador

HORSEGIRL share behind the song video for ‘Julie’

Matador have launched the wonderful behind the song for Horsegirl’s ‘Julie’. Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope Lowenstein, and Gigi Reece — released the new single/video, ‘Julie,’

HORSEGIRL release ‘Julie’ single/video from new album

Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope

HORSEGIRL announce new album & share single 2 4 6 8

Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope

THE LABEL 2025 End Of Year gift guide inspo…

December 18, 2025
2025 Album Gift Guide/The Label

The crew at The Label are stoked to share with you, some of our favourite releases and upcoming shows from the year which could just be the perfect gift that you’re looking

HORSEGIRL release digital EP Julie In Twos & announce 7″

September 24, 2025
Horsegirl/matador

Earlier this year, Horsegirl— the New York-via-Chicago trio of best friends Nora Cheng, Penelope Lowenstein, and Gigi Reece—released one of the year’s most lauded releases, Phonetics On and On, via Matador Records.

HORSEGIRL release track-by-track for Phonetics On and On

February 28, 2025
Horsegirl/matador

Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope Lowenstein, and Gigi Reece — released  their sophomore album, Phonetics On and On, earlier this month via Matador Produced by Cate

HORSEGIRL-Phonetics On and On “A minimalist indiepop masterpiece”

February 21, 2025
Horsegirl/Reviews

Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope Lowenstein, and Gigi Reece — recently released their upcoming sophomore album, Phonetics On and On,  via Matador Records. Here’s what the media are saying about

HORSEGIRL share ‘Frontrunner’ ahead of album release on Friday

February 12, 2025
Horsegirl/matador

Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope Lowenstein, and Gigi Reece — release the single/video for ‘Frontrunner,’ the final single off their upcoming sophomore album, Phonetics On

HORSEGIRL share new single ‘Switch Over’

January 14, 2025
Horsegirl/matador

Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope Lowenstein, and Gigi Reece — unveil the new single/video, ‘Switch Over’, from their upcoming second album, Phonetics On and On,

HORSEGIRL bring Horsegirl Sounds Radio Hour to NTS

January 10, 2025
Horsegirl/matador

Chicago indie rock trio of best friends – Horsegirl are very busy. As well as recently announcing their second album, Phonetics On and On, out February 14th, via Matador and releasing singles,

HORSEGIRL share behind the song video for ‘Julie’

January 7, 2025
Horsegirl/matador

Matador have launched the wonderful behind the song for Horsegirl’s ‘Julie’. Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope Lowenstein, and Gigi Reece — released the new single/video, ‘Julie,’

HORSEGIRL release ‘Julie’ single/video from new album

December 12, 2024
Horsegirl/matador

Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope Lowenstein, and Gigi Reece — release the new single/video, ‘Julie,’ from their upcoming second album, Phonetics On and On, out

HORSEGIRL announce new album & share single 2 4 6 8

November 20, 2024
Horsegirl/matador

Horsegirl — the New York-via-Chicago trio of best friends Nora Cheng, Penelope Lowenstein, and Gigi Reece — announce their second album, Phonetics On and On, out February 14th, and release lead single/video,

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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In case you missed it: HINA’s latest single ‘T In case you missed it: HINA’s latest single ‘The Fountain’ has arrived! 

Recorded live with the full band in a room together, the song is the third offering from Descending Dreams, her debut album out July 31.

She’ll celebrate the record with a special release show at Kāhui St David’s, Tāmaki Makaurau, on August 6, joined by Dave Khan, Fen Ikner, Hamish Morgan and Francesca Parussini. Tickets are available now from UTR! 

📸: @ebonylamb___
Aotearoa indie artist Logan Edwards releases his d Aotearoa indie artist Logan Edwards releases his debut solo EP Belong to Someone Else today, alongside focus track ‘Half Asleep’.

Marking a new chapter for Logan as a songwriter and solo artist, the EP moves between alt-pop, indie rock and soft-edged folk, tracing a period of untethering.

Belong to Someone Else is out now!
Office Dog have announced a four date nationwide A Office Dog have announced a four date nationwide Aotearoa Prime Corner album release tour!! 

Prime Corner Album Release Tour 2025
Friday 4 September - Tāmaki Makaurau / Auckland - Double Whammy @whammybarauckland 
Saturday 5 September - Te Whanganui-a-Tara / Wellington (Great Sounds Great Festival) @greatsoundsgreat 
Friday 11 September - Ōtepoti / Dunedin - The Crown @thecrownhotel_dunedin 
Saturday 12 September - Ōhinehou / Lyttelton - Lyttelton Coffee Company @lytteltoncoffeeco
Happy Office Dog ‘Prime Corner’ Release Day! Happy Office Dog ‘Prime Corner’ Release Day! 
Go pick yourself up a copy from your local record store eh? 

With the release of their second full-length album, Prime Corner, Aotearoa indie-rock band Office Dog have quickly earned acclaim on both sides of the Pacific. Stereogum praised the group’s sound as “a propulsive, guitar-heavy anthem,” while UnderTheRadar described recent single Gold Things as a “triumphant new slab of post-punk/avant-rock.” Rolling Stone featured the band in its coveted Songs You Need to Know series for Reins, which The New Zealand Listener hailed as a “bristling, guitar-driven alt-rock single from this fist-tight Auckland trio.”

@officedogband 
@flyingnun
@twoshell announce their second album, Infinite No @twoshell announce their second album, Infinite Now, arriving October 16 via @young.

Conceived as an epic wall of pop and born from a desire for positive escapism, Infinite Now invites listeners to let go, turn up the music and exist in the moment.

Alongside the announcement comes new single ‘Thing About You’ and an album trailer created with @weirdcoretv.

Infinite Now is out October 16 on vinyl, CD and digital. ♾️
Tāmaki Makaurau’s @whoshotscott drops his debut Tāmaki Makaurau’s @whoshotscott drops his debut album HAIRY today. Focus track ‘I’m Your Alien’ is out now alongside it: a massive, genre-smashing anthem for anyone who’s ever been made to feel like they don’t belong. 

This one’s been a long time coming. Stream + order now!
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Artists of Aotearoa

DIE! DIE! DIE! Release New Album – This Is Not An Island Anymore

“Andrew Wilson’s high-pitched rants and intentionally dissonant guitar combine with Michael Prain’s full-on drumming to perfectly convey their broadsides on talkback radio

LOGAN EDWARDS (Beatniks & Ani Saafa) announces debut solo project

Logan Edwards is one of the South Island’s busiest and most prominent young indie musicians. Logan never intended to be a solo

MOTTE releases new album ‘Cold + Liquid’ on BaDaBing! Records

Today, Christchurch-based violinist and composer Anita Clark aka Motte ​(pronounced Mot-tuh) releases her new album Cold + Liquid on U.S indie label Ba Da Bing! Records. Known

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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