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the other's way

September 16, 2022
NZ Tour/Touring

THE OTHERS WAY FESTIVAL Announces Mega Line-Up

Early bird tickets flew out the door on the festival announcement last week. Now, The Others Way Festival is elated to announce over 30 incredible acts from around Aotearoa and beyond, set to perform at Auckland’s most exciting music festival and street party. Delve deeper into these artists and familiarise yourself with

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The Others Way

The Others Way – Festival Updates

The Others Way Festival Adds Don McGlashan & The Others, Mild Orange and Erny Belle To The Line-Up + Announces New Outdoor Stages. Saturday 29 January 2022 – Tickets on sale from

Spellbinding whistler MOLLY LEWIS drops silky ‘Lounge Lizard’

Beguiling whistler Molly Lewis announces her debut album, On The Lips out

Milk! Records artist jade imagine announce their first NZ tour and share new single & video ‘The News’

Photo credit: Nick McKinlay Introducing Milk! Records artist, jade imagine as they announce their

GEORGIA KNIGHT releases anticipated debut album Beanpole

October 31, 2025
Georgia Knight

Evocative singer/songwriter Georgia Knight is proud to share her long-awaited debut album, Beanpole, out independently Friday 31 October. The record is available for purchase from her Bandcamp, and for EU/UK customers, via Rough Trade. The new album,

Spellbinding whistler MOLLY LEWIS drops silky ‘Lounge Lizard’

November 15, 2023
Jagjaguwar/Molly Lewis

Beguiling whistler Molly Lewis announces her debut album, On The Lips out February 16 via Jagjaguwar. Lewis is slated to enchant audiences at Tāmaki Makaurau’s multi-venue music festival, The Others Way Festival

THE OTHERS WAY FESTIVAL Announces Mega Line-Up

September 16, 2022
NZ Tour/Touring

Early bird tickets flew out the door on the festival announcement last week. Now, The Others Way Festival is elated to announce over 30 incredible acts from around Aotearoa and beyond, set to perform

The Others Way – Festival Updates

January 19, 2022
The Others Way

The Others Way Festival Adds Don McGlashan & The Others, Mild Orange and Erny Belle To The Line-Up + Announces New Outdoor Stages. Saturday 29 January 2022 – Tickets on sale from

Milk! Records artist jade imagine announce their first NZ tour and share new single & video ‘The News’

July 31, 2019
Milk! Recordings/new album/new single

Photo credit: Nick McKinlay Introducing Milk! Records artist, jade imagine as they announce their first tour of Aotearoa, New Zealand surrounding their recently announced appearance at  The Other’s Way Festival in Auckland. Anticipation will be high as

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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On 8th May 2026, Aldous Harding will release her f On 8th May 2026, Aldous Harding will release her fifth studio album, Train On The Island. Today, the Aotearoa artist shares a first taste in the form of the single ‘One Stop’.
🚨 Grammy-nominated bassist, producer & vocalist 🚨 Grammy-nominated bassist, producer & vocalist THUNDERCAT brings his new album Distracted to Aotearoa this May 

Wellington is officially SOLD OUT 

Supports just added for both cities.

Auckland — Powerstation — Monday, May 4, 2026
w/ BLACK COMET @blackcometband 
Tickets on sale now

Wellington — Meow NUI — Wednesday, May 6, 2026
w/ BABETECH & LUCOLA @babetechnology @lucolabang 
Sold out 🚨
SOCIAL DISTORTION BORN TO KILL NEW ALBUM OUT MAY 8 SOCIAL DISTORTION
BORN TO KILL
NEW ALBUM OUT MAY 8

Title Track ‘Born To Kill’ Out Now
Philadelphia punk institution The Menzingers are s Philadelphia punk institution The Menzingers are sharing their new single ‘Nobody’s Heroes’ today, their first new music since 2023’s ‘Some Of It Was True’

@themenzingers 
@antirecords
Buck Meek’s fourth solo album, The Mirror, is ou Buck Meek’s fourth solo album, The Mirror, is out this Friday, and today ahead of its release, Meek shares new single ‘Can I Mend It?’ which ponders connection amid conflict via warbling steel strings, chugging drums and delicate keys.

@buckmeek 
@4ad
Ye Vagabonds share live video of 'Mayfly', recorde Ye Vagabonds share live video of 'Mayfly', recorded at The Lilliput Press in Dublin
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Artists

Artists of Aotearoa

BEASTWARS release third album single ‘High & Lonely’ (Originally performed by Nadia Reid)

5th Studio Album Tyranny of Distance Out Friday, October 13  Pre-order Tyranny of Distance HERE  Tyranny Of Distance Album Release Tour Onsale

CLEMENTINE VALENTINE announce new album, share video for new single ‘Time And Tide’ + NZ tour dates

Aotearoa/New Zealand art-pop duo Clementine Valentine, formerly known as Purple Pilgrims, announces their upcoming album, The Coin that Broke the Fountain Floor,

NZ’s CHELSEA JADE unveils new single from next album Soft Spot

NYC based New Zealand artist, Chelsea Jade, unveils the new single/video,  ‘Good Taste,’ from her new album, Soft Spot, out April 29th

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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