THEY HATE CHANGE SIGN TO JAGJAGUWAR + DROP VIDEO FOR NEW SONG
WATCH THE VIDEO FOR “FAUX LEATHER”
LISTEN: https://theyhatechange.jagjag.co/faux-leather
Tampa Bay production/rap/DIY duo They Hate Change has signed to the highly influential and renowned label Jagjaguwar. To celebrate they’ve dropped a new song and video for “Faux Leather” a homage to Manchester post-punk legends A Certain Ratio, a band held in high regard by the group. Directed by Xandra Robyn, the first part of the video directly references ACR’s Early album cover featuring They Hate Change in a constantly moving dynamic single cover that fans can screenshot creating many different versions of the single art. The second half points to They Hate Change’s DIY scene roots – specifically the Gulf Coast House show scene – part of their story that will continue to unfold as the group brings fans into their meticulously curated universe. On the song, the group notes ??“Faux Leather is a bridge to the future from a musical No Man’s Land. Un-ignorable music from the most-ignored origins. The direct result of leaning into confusion.”
They Hate Change are deeply rooted in Tampa Bay making music that references footwork, drum-n-bass, jungle, and avant-garde through the veil of Tampa Bay originated Jook music – a style melding bounce, bass, and dance hall. Their most recent project 666 Central Ave. (a reference to Daddy Kool Records – a Tampa Bay staple for record shopping) built on their new and captivating production style with “Faux Leather” continuing the accent of their music and creative direction toward their Jagjaguwar debut coming in 2022.
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