Low have shared a new video for “Rome (Always in the Dark)” which was directed by Aaron Anderson and Eric Timothy Carlson. The collage-like video accentuates the intense nature of the track, an insistent march forcing its way through the din of the album with a damn-the-torpedoes tenacity. “Let’s turn this thing up before they take us out…” [watch here].
Low’s Double Negative will be available on CD/LP/DL/CS worldwide on September 14th, and can be pre-ordered now through megamart.subpop.com and select independent retailers. The album cover for Double Negative was created by longtime collaborator, English artist, Peter Liversidge.
What people are saying about Double Negative:
“Not since Bon Iver’s reinvention or even Radiohead’s Kid A have a relatively mainstream band made such an assured volte-face, willfully pushing their audience away while they revisit, remake and remodel the tension that made them so very precious in the first place. Fierce and beautiful.” [5/5, “Album of the Month”] – Record Collector
“For a band so often defined by apparent strictures on its sound, Low has proven incredibly versatile. Throughout a catalog that spans 12 studio albums, another dozen or so EPs, a Christmas record that’s justly become a classic, and countless one-offs, it’s upended its formulas constantly while still sounding unmistakably like itself. On the new Double Negative, those patterns hold true amid Low’s most radical reinvention yet.” – [First Listen] – NPR
“It takes beautiful things and destroys them, and it takes ugly things and renders them celestial.” [“Album of the Week”] – Stereogum
“Low have never made a record quite so jarring and jagged, but Double Negative pushes beyond their own catalogue. Low have made what might be their most relevant album, one that holds a mirror up to the world.” [9/10, “Album of the Month”] – Uncut
“Double Negative sees Low continue their tradition of producing highly emotional music and delivers their most powerful, direct, and moving work yet.” [9/10] – PopMatters
“This is the sound of Low finding extremity in a new, thrilling way.” [8/10] – Q Magazine
“While a somewhat disorientating experience, this is Low’s most challenging and interesting record for sometime, even though they have always remained at the very least a consistently “good” band, but there is a genuine thrill in seeing a band so far into their career taking chances such as this.” [8/10] – Under the Radar
“It’s an extraordinary and entirely successful reinvention.” – Sunday Times
“It sounds as though the group are literally trying to convey the sky falling” [Cover feature] – The Wire
“As if galvanised by a world that’s once again collapsing, they’ve pushed their sound even closer to the edge of disintegration.” – Loud & Quiet
“’Quorum’ lurches forward like a steamroller on gravel, crackling with heft and bubbling with life as snatches of voices seep into the pressurised atmosphere.” [“Quorum,” Track Of The Day] – The 405
“Gusts of white noise and inexorable bass thuds all but submerge “Quorum”; the 4/4 bass drum of “Dancing and Blood” wobbles on each impact as if the dance floor is buckling.” [“Quorom”/”Dancing and Blood”/”Fly”] – NY Times
“…gorgeous close harmonies whose startling clarity is only accentuated by the blackened textures beneath them.“ [“Disarray,” Best New Track] – Pitchfork
Low
Double Negative
Tracklisting
- Quorum
- Dancing and Blood
- Fly
- Tempest
- Always Up
- Always Trying to Work It Out
- The Son, The Sun
- Dancing and Fire
- Poor Sucker
- Rome (Always in the Dark)
- Disarray
Socials
Low on Spotify
Low on Apple Music
Low on Bandcamp
Low on Facebook
Low on Twitter
Low on Instagram
Low Website
Low on Sub Pop.com
Hashtags
#LOWMusic
#Rome
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