Today, alternative pop band Yumi Zouma share new album single/video ‘Southwark‘ off of Truth or Consequences due out March 13 on POD/Inertia. Set against a vintage landscape, the band’s music provides a calming atmosphere settling the anxieties of even the most troubled souls. Simpson’s voice gives weight to whispers of impressionistic poetry, shielding hard truths with soft tones singing out, “please don’t leave me here or let me go.” The lyrics revel in the idea of being “imperfectly yours”, a love where we are unequivocally accepted for exactly who we are and wondering how that type of acceptance can ever end.
Explaining the visual creative process, guitarist/vocalist Josh Burgess shares, “A bit of a Yumi tradition is having at least one video on a record we shot ourselves. While we’re not going to be nominated for an Oscar anytime soon, it’s always fun to grab a camera and start shooting. It felt like too good of an opportunity to pass up having us all sitting there in a photo studio mere moments after the centrefold picture of our record. From there we headed off to the beach for sunset. Christie wanted to get into the water but the threat of hypothermia proved too much! It’s also the first video/time we’ve ever revealed lyrics so overtly! The fantastic Lorenzo Fanton’s typeface was too good to pass up!”
Originally formed in New Zealand, the members of Yumi Zouma now come together from around the globe: New York City (Josh Burgess – guitar, vocals), London (Charlie Ryder – guitar, bass, keys), Christchurch, New Zealand (Christie Simpson – vocals, keys) and Wellington, New Zealand (Olivia Campion – drums). The band announced a common home with their signing announcement to Polyvinyl Record Co. alongside early single ‘Right Track / Wrong Man‘ which earned critical praise from Consequence of Sound, FADER, MTV, Paste Magazine, Stereogum and Under The Radar.
Distance can also manifest metaphorically, and it’s in these figurative chasms that Truth or Consequences, Yumi Zouma’s third album finds it’s narrative: romantic and platonic heartbreak, real and imagined emotional distance, disillusionment, and being out of reach. Produced by the band and mixed by engineer Jake Aron (Solange, Grizzly Bear, Snail Mail), it is a collection that embodies contemplation, duality and hard truths wrapped in soft aesthetic; a unified body of melody that connects the spaces in between.
YUMI ZOUMA
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