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Lil Chief

September 7, 2018
Lil Chief/Lil' Chief Records/new album/Princess Chelsea/Rhythmethod

Princess Chelsea ‘The Loneliest Girl’ OUT TODAY via Lil’ Chief Records

Photo credit: Coco Campbell  The Loneliest Girl was recorded by Chelsea between 2016 and 2017 in her home studio in West Auckland, New Zealand with production assistance from label-mate Jonathan Bree. Chelsea’s trademark arrangements featuring classic 80s Synths (Yamaha DX7, Roland D-50), ambient guitars, and orchestral instruments are all here but are

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Lil Chief/Lil' Chief Records/new video/Princess Chelsea

Princess Chelsea presents ‘Growing Older’, taken from The Loneliest Girl out now via Lil Chief.

“Princess Chelsea’s “Growing Older” is the doom ballad that maturity deserves” – FADER  Following the release of her fourth studio album The Loneliest Girl last month, New Zealand subversive pop artist Princess Chelsea (Chelsea Nikkel) shares the home grown music

UnderTheRadar premiere: The Eversons reveal new video “Good at Making Enemies”

Following on from their exciting new album announcement early this month, London-based

Out now: The Eversons share new single ‘Good at Making Enemies’!

Available now, everywhere! The Eversons share the first new single off their upcoming,

Princess Chelsea presents ‘Growing Older’, taken from The Loneliest Girl out now via Lil Chief.

October 4, 2018
Lil Chief/Lil' Chief Records/new video/Princess Chelsea

“Princess Chelsea’s “Growing Older” is the doom ballad that maturity deserves” – FADER  Following the release of her fourth studio album The Loneliest Girl last month, New Zealand subversive pop artist Princess Chelsea (Chelsea Nikkel) shares the home grown music

Princess Chelsea ‘The Loneliest Girl’ OUT TODAY via Lil’ Chief Records

September 7, 2018
Lil Chief/Lil' Chief Records/new album/Princess Chelsea/Rhythmethod

Photo credit: Coco Campbell  The Loneliest Girl was recorded by Chelsea between 2016 and 2017 in her home studio in West Auckland, New Zealand with production assistance from label-mate Jonathan Bree. Chelsea’s trademark arrangements

UnderTheRadar premiere: The Eversons reveal new video “Good at Making Enemies”

October 18, 2016
Lil Chief/The Eversons

Following on from their exciting new album announcement early this month, London-based kiwi quartet, The Eversons premiered their cameo-filled music video for“Good at Making Enemies” today on UnderTheRadar.

Out now: The Eversons share new single ‘Good at Making Enemies’!

October 14, 2016
Lil Chief/The Eversons

Available now, everywhere! The Eversons share the first new single off their upcoming, full-length release, Stuck In New Zealand out November 18th on Lil Chief Records. Listen to ‘Good at Making Enemies’ below, alongside

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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In case you missed it: HINA’s latest single ‘T In case you missed it: HINA’s latest single ‘The Fountain’ has arrived! 

Recorded live with the full band in a room together, the song is the third offering from Descending Dreams, her debut album out July 31.

She’ll celebrate the record with a special release show at Kāhui St David’s, Tāmaki Makaurau, on August 6, joined by Dave Khan, Fen Ikner, Hamish Morgan and Francesca Parussini. Tickets are available now from UTR! 

📸: @ebonylamb___
Aotearoa indie artist Logan Edwards releases his d Aotearoa indie artist Logan Edwards releases his debut solo EP Belong to Someone Else today, alongside focus track ‘Half Asleep’.

Marking a new chapter for Logan as a songwriter and solo artist, the EP moves between alt-pop, indie rock and soft-edged folk, tracing a period of untethering.

Belong to Someone Else is out now!
Office Dog have announced a four date nationwide A Office Dog have announced a four date nationwide Aotearoa Prime Corner album release tour!! 

Prime Corner Album Release Tour 2025
Friday 4 September - Tāmaki Makaurau / Auckland - Double Whammy @whammybarauckland 
Saturday 5 September - Te Whanganui-a-Tara / Wellington (Great Sounds Great Festival) @greatsoundsgreat 
Friday 11 September - Ōtepoti / Dunedin - The Crown @thecrownhotel_dunedin 
Saturday 12 September - Ōhinehou / Lyttelton - Lyttelton Coffee Company @lytteltoncoffeeco
Happy Office Dog ‘Prime Corner’ Release Day! Happy Office Dog ‘Prime Corner’ Release Day! 
Go pick yourself up a copy from your local record store eh? 

With the release of their second full-length album, Prime Corner, Aotearoa indie-rock band Office Dog have quickly earned acclaim on both sides of the Pacific. Stereogum praised the group’s sound as “a propulsive, guitar-heavy anthem,” while UnderTheRadar described recent single Gold Things as a “triumphant new slab of post-punk/avant-rock.” Rolling Stone featured the band in its coveted Songs You Need to Know series for Reins, which The New Zealand Listener hailed as a “bristling, guitar-driven alt-rock single from this fist-tight Auckland trio.”

@officedogband 
@flyingnun
@twoshell announce their second album, Infinite No @twoshell announce their second album, Infinite Now, arriving October 16 via @young.

Conceived as an epic wall of pop and born from a desire for positive escapism, Infinite Now invites listeners to let go, turn up the music and exist in the moment.

Alongside the announcement comes new single ‘Thing About You’ and an album trailer created with @weirdcoretv.

Infinite Now is out October 16 on vinyl, CD and digital. ♾️
Tāmaki Makaurau’s @whoshotscott drops his debut Tāmaki Makaurau’s @whoshotscott drops his debut album HAIRY today. Focus track ‘I’m Your Alien’ is out now alongside it: a massive, genre-smashing anthem for anyone who’s ever been made to feel like they don’t belong. 

This one’s been a long time coming. Stream + order now!
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DON McGLASHAN shares new single, All The Goodbyes…

With the new album, Bright November Morning, now only two weeks from release, the song, ‘All The Goodbyes In The World’, demanded

EARTH TONGUE share new single ‘Grave Pressure’

Hot off the heels of performances supporting Queens of the Stone Age and captivating audiences in the US, Earth Tongue, the dynamic fuzz rock duo release

DON MCGLASHAN ‘Take It To The Bridge’ tour selling fast – two new shows added

LAST TWO SHOWS ADDED Raglan & Whangarei + Don’s No.1 Album – Bright November Morning  Limited Edition Translucent Red Vinyl and Cassette with

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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