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Princess Chelsea

June 21, 2018
new single/new video/New Zealand Music/Princess Chelsea

Princess Chelsea announces new album and shares video for new single ‘I Love My Boyfriend’

New Zealand synth pop musician Princess Chelsea (aka Chelsea Nikkel) is back with her fourth album The Loneliest Girl, due for release via Lil’ Chief Records on 7 September. The first single from the album “I Love My Boyfriend” sounds like a garage rock trio who just discovered the Mellotron and discusses the situation of

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new zealand tour/Princess Chelsea

Princess Chelsea announces NZ album tour

The Loneliest Girl NZ tour will be the first time Princess Chelsea has performed to New Zealand audiences in three years. It sees Chelsea and her band return home after an extensive “Planet Earth” circuit of

Princess Chelsea announces covers album Aftertouch

Aftertouch   out Friday October 14th 2016  and shares new video for

Princess Chelsea Announces New Album ‘The Great Cybernetic Depression’

Released 1st May 2015 Flying Nun/Lil’ Chief Rising New Zealand musician PRINCESS CHELSEA (a.k.a. Chelsea Nikkel) is

Princess Chelsea releases music video ‘I Miss My Man’ as Homecoming Tour starts

November 24, 2020
new video/NZ music/NZ Show/NZ Tour/Princess Chelsea

On the cusp of her much anticipated rescheduled tour, Princess Chelsea (Chelsea Nikkel) releases a new music video for ‘I Miss My Man’ a song from 2018 album, The Loneliest Girl. The Homecoming Tour starts November

PRINCESS CHELSEA Announces Homecoming Tour 2020

September 21, 2020
Lil' Chief Records/New Zealand Music/new zealand tour/Princess Chelsea/Touring

Princess Chelsea announces her first tour of Aotearoa in two years after the release of her last album, The Loneliest Girl delivering a mix of known and loved PC songs along with

Princess Chelsea presents ‘Growing Older’, taken from The Loneliest Girl out now via Lil Chief.

October 4, 2018
Lil Chief/Lil' Chief Records/new video/Princess Chelsea

“Princess Chelsea’s “Growing Older” is the doom ballad that maturity deserves” – FADER  Following the release of her fourth studio album The Loneliest Girl last month, New Zealand subversive pop artist Princess Chelsea (Chelsea Nikkel) shares the home grown music

Princess Chelsea ‘The Loneliest Girl’ OUT TODAY via Lil’ Chief Records

September 7, 2018
Lil Chief/Lil' Chief Records/new album/Princess Chelsea/Rhythmethod

Photo credit: Coco Campbell  The Loneliest Girl was recorded by Chelsea between 2016 and 2017 in her home studio in West Auckland, New Zealand with production assistance from label-mate Jonathan Bree. Chelsea’s trademark arrangements

Princess Chelsea releases her second single ‘Wasting Time’

August 6, 2018
new single/Princess Chelsea

‘Wasting Time’ is the second single from Princess Chelsea’s album The Loneliest Girl due out September 7 on New Zealand based  Lil’ Chief Records. It follows the popular ‘I  Love  My  Boyfriend’ (“a DIY pop song that subverts the rules” – NOISEY,

Princess Chelsea announces NZ album tour

August 2, 2018
new zealand tour/Princess Chelsea

The Loneliest Girl NZ tour will be the first time Princess Chelsea has performed to New Zealand audiences in three years. It sees Chelsea and her band return home after an extensive “Planet Earth” circuit of

Princess Chelsea announces new album and shares video for new single ‘I Love My Boyfriend’

June 21, 2018
new single/new video/New Zealand Music/Princess Chelsea

New Zealand synth pop musician Princess Chelsea (aka Chelsea Nikkel) is back with her fourth album The Loneliest Girl, due for release via Lil’ Chief Records on 7 September. The first single from the album “I Love

Princess Chelsea – covers album is out today!

October 14, 2016
Lil' Chief Records/Princess Chelsea/Rhythmethod

And we have lift off!!!! ? CDs will be in retail stores mid next week… and the lovely numbered RED LPs are on the boat and we’ll see them mid November! PRE-ORDER!!

Princess Chelsea announces covers album Aftertouch

September 27, 2016
Lil' Chief Records/Princess Chelsea/Rhythmethod

Aftertouch   out Friday October 14th 2016  and shares new video for single, Morning Sun Lil’ Chief Records are delighted to present on October 14 2016’Aftertouch’; a collection of covers by Princess Chelsea

Princess Chelsea Shares New Single ‘Too Many People’, Releases New Album ‘The Great Cybernetic Depression’

May 1, 2015
Lil' Chief Records/Princess Chelsea/Uncategorized

Princess Chelsea releases the second single ‘Too Many People’ off her brand new title The Great Cybernetic Depression, out today on Flying Nun and Lil’ Chief Records. This dazzler of a track features guest vocals

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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In case you missed it: HINA’s latest single ‘T In case you missed it: HINA’s latest single ‘The Fountain’ has arrived! 

Recorded live with the full band in a room together, the song is the third offering from Descending Dreams, her debut album out July 31.

She’ll celebrate the record with a special release show at Kāhui St David’s, Tāmaki Makaurau, on August 6, joined by Dave Khan, Fen Ikner, Hamish Morgan and Francesca Parussini. Tickets are available now from UTR! 

📸: @ebonylamb___
Aotearoa indie artist Logan Edwards releases his d Aotearoa indie artist Logan Edwards releases his debut solo EP Belong to Someone Else today, alongside focus track ‘Half Asleep’.

Marking a new chapter for Logan as a songwriter and solo artist, the EP moves between alt-pop, indie rock and soft-edged folk, tracing a period of untethering.

Belong to Someone Else is out now!
Office Dog have announced a four date nationwide A Office Dog have announced a four date nationwide Aotearoa Prime Corner album release tour!! 

Prime Corner Album Release Tour 2025
Friday 4 September - Tāmaki Makaurau / Auckland - Double Whammy @whammybarauckland 
Saturday 5 September - Te Whanganui-a-Tara / Wellington (Great Sounds Great Festival) @greatsoundsgreat 
Friday 11 September - Ōtepoti / Dunedin - The Crown @thecrownhotel_dunedin 
Saturday 12 September - Ōhinehou / Lyttelton - Lyttelton Coffee Company @lytteltoncoffeeco
Happy Office Dog ‘Prime Corner’ Release Day! Happy Office Dog ‘Prime Corner’ Release Day! 
Go pick yourself up a copy from your local record store eh? 

With the release of their second full-length album, Prime Corner, Aotearoa indie-rock band Office Dog have quickly earned acclaim on both sides of the Pacific. Stereogum praised the group’s sound as “a propulsive, guitar-heavy anthem,” while UnderTheRadar described recent single Gold Things as a “triumphant new slab of post-punk/avant-rock.” Rolling Stone featured the band in its coveted Songs You Need to Know series for Reins, which The New Zealand Listener hailed as a “bristling, guitar-driven alt-rock single from this fist-tight Auckland trio.”

@officedogband 
@flyingnun
@twoshell announce their second album, Infinite No @twoshell announce their second album, Infinite Now, arriving October 16 via @young.

Conceived as an epic wall of pop and born from a desire for positive escapism, Infinite Now invites listeners to let go, turn up the music and exist in the moment.

Alongside the announcement comes new single ‘Thing About You’ and an album trailer created with @weirdcoretv.

Infinite Now is out October 16 on vinyl, CD and digital. ♾️
Tāmaki Makaurau’s @whoshotscott drops his debut Tāmaki Makaurau’s @whoshotscott drops his debut album HAIRY today. Focus track ‘I’m Your Alien’ is out now alongside it: a massive, genre-smashing anthem for anyone who’s ever been made to feel like they don’t belong. 

This one’s been a long time coming. Stream + order now!
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Wellington’s BEASTWARS release 2nd single ‘Identity’ (Originally performed by The Gordons)

Announce Support for 7-date New Zealand Album Release Tour 5th Studio Album Tyranny of Distance Out Friday, October 13 Pre-order Tyranny of Distance HERE

Aotearoa power-pop band VOOM release new album

The release of the latest Voom album has taken just short of two decades. Is this pace glacial, or considered? Sloth-like, or discerning? The

FAZERDAZE shares new track “Flood Into”

photo credit: Joey Clough Aotearoa New Zealand singer/producer/multi-instrumentalist Fazerdaze (real name: Amelia Murray) has shared an addictively hooky new song for ‘Flood Into,’ making the previously vinyl-only

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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