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Graham Reid

August 8, 2025
Flying Nun/Reviews/Soft Bait

SOFT BAIT Life Advice “music to feel in your gut”

Since dropping on 25 July 2025 via Flying Nun Records, Soft Bait’s Life Advice has been generating unabashed admiration across Aotearoa’s music scene—and beyond. Critics are calling it “a ferocious, neon‑lit punk record that throws punches at late‑capitalist burnout, social apathy, and the absurdity of modern life” —a sonic slap that

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SOFT BAIT Life Advice “music to feel in your gut”

August 8, 2025
Flying Nun/Reviews/Soft Bait

Since dropping on 25 July 2025 via Flying Nun Records, Soft Bait’s Life Advice has been generating unabashed admiration across Aotearoa’s music scene—and beyond. Critics are calling it “a ferocious, neon‑lit punk record

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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On 8th May 2026, Aldous Harding will release her f On 8th May 2026, Aldous Harding will release her fifth studio album, Train On The Island. Today, the Aotearoa artist shares a first taste in the form of the single ‘One Stop’.
🚨 Grammy-nominated bassist, producer & vocalist 🚨 Grammy-nominated bassist, producer & vocalist THUNDERCAT brings his new album Distracted to Aotearoa this May 

Wellington is officially SOLD OUT 

Supports just added for both cities.

Auckland — Powerstation — Monday, May 4, 2026
w/ BLACK COMET @blackcometband 
Tickets on sale now

Wellington — Meow NUI — Wednesday, May 6, 2026
w/ BABETECH & LUCOLA @babetechnology @lucolabang 
Sold out 🚨
SOCIAL DISTORTION BORN TO KILL NEW ALBUM OUT MAY 8 SOCIAL DISTORTION
BORN TO KILL
NEW ALBUM OUT MAY 8

Title Track ‘Born To Kill’ Out Now
Philadelphia punk institution The Menzingers are s Philadelphia punk institution The Menzingers are sharing their new single ‘Nobody’s Heroes’ today, their first new music since 2023’s ‘Some Of It Was True’

@themenzingers 
@antirecords
Buck Meek’s fourth solo album, The Mirror, is ou Buck Meek’s fourth solo album, The Mirror, is out this Friday, and today ahead of its release, Meek shares new single ‘Can I Mend It?’ which ponders connection amid conflict via warbling steel strings, chugging drums and delicate keys.

@buckmeek 
@4ad
Ye Vagabonds share live video of 'Mayfly', recorde Ye Vagabonds share live video of 'Mayfly', recorded at The Lilliput Press in Dublin
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Artists of Aotearoa

BEASTWARS release third album single ‘High & Lonely’ (Originally performed by Nadia Reid)

5th Studio Album Tyranny of Distance Out Friday, October 13  Pre-order Tyranny of Distance HERE  Tyranny Of Distance Album Release Tour Onsale

New KATHY BATES MOTEL single/video

KATHY BATES MOTEL – ‘Where do u go?’ – Out Today Kathy Bates Motel is led by Joe Lonie (Supergroove) with a

Waikato-based indigenous soul band; IA release debut EP

After a year of wananga (learning), composing and recording; taonga pūoro band ‘IA’ present The Art Of, their debut six-song EP out today.

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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