Since dropping on 25 July 2025 via Flying Nun Records, Soft Bait’s Life Advice has been generating unabashed admiration across Aotearoa’s music scene—and beyond. Critics are calling it “a ferocious, neon‑lit punk record that throws punches at late‑capitalist burnout, social apathy, and the absurdity of modern life” —a sonic slap that
Read MoreThe crew at The Label are stoked to share with you, some of our favourite releases and upcoming shows from the year which could just be the perfect gift that you’re looking
Rolling Stone Australia have just announced their ranking of the 50 Best New Zealand albums of 2025. Congratulations to all the artists and teams behind the artists who have featured in this
Since dropping on 25 July 2025 via Flying Nun Records, Soft Bait’s Life Advice has been generating unabashed admiration across Aotearoa’s music scene—and beyond. Critics are calling it “a ferocious, neon‑lit punk record
Tāmaki Makaurau four-piece Soft Bait have released their sophomore album, Life Advice, out now via Flying Nun Records. In support, the band have also announced a release tour of Aotearoa – with shows in Te