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Life Advice

August 8, 2025
Flying Nun/Reviews/Soft Bait

SOFT BAIT Life Advice “music to feel in your gut”

Since dropping on 25 July 2025 via Flying Nun Records, Soft Bait’s Life Advice has been generating unabashed admiration across Aotearoa’s music scene—and beyond. Critics are calling it “a ferocious, neon‑lit punk record that throws punches at late‑capitalist burnout, social apathy, and the absurdity of modern life” —a sonic slap that

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Flying Nun/Soft Bait

SOFT BAIT release new album Life Advice & announce tour

Tāmaki Makaurau four-piece Soft Bait have released their sophomore album, Life Advice, out now via Flying Nun Records. In support, the band have also announced a release tour of Aotearoa – with shows in Te

ROLLING STONE Australia 50 Best NZ Albums of 2025

Rolling Stone Australia have just announced their ranking of the 50 Best

THE LABEL 2025 End Of Year gift guide inspo…

The crew at The Label are stoked to share with you, some

THE LABEL 2025 End Of Year gift guide inspo…

December 18, 2025
2025 Album Gift Guide/The Label

The crew at The Label are stoked to share with you, some of our favourite releases and upcoming shows from the year which could just be the perfect gift that you’re looking

ROLLING STONE Australia 50 Best NZ Albums of 2025

December 5, 2025
New Zealand Music

Rolling Stone Australia have just announced their ranking of the 50 Best New Zealand albums of 2025. Congratulations to all the artists and teams behind the artists who have featured in this

SOFT BAIT Life Advice “music to feel in your gut”

August 8, 2025
Flying Nun/Reviews/Soft Bait

Since dropping on 25 July 2025 via Flying Nun Records, Soft Bait’s Life Advice has been generating unabashed admiration across Aotearoa’s music scene—and beyond. Critics are calling it “a ferocious, neon‑lit punk record

SOFT BAIT release new album Life Advice & announce tour

July 25, 2025
Flying Nun/Soft Bait

Tāmaki Makaurau four-piece Soft Bait have released their sophomore album, Life Advice, out now via Flying Nun Records. In support, the band have also announced a release tour of Aotearoa – with shows in Te

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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On 8th May 2026, Aldous Harding will release her f On 8th May 2026, Aldous Harding will release her fifth studio album, Train On The Island. Today, the Aotearoa artist shares a first taste in the form of the single ‘One Stop’.
🚨 Grammy-nominated bassist, producer & vocalist 🚨 Grammy-nominated bassist, producer & vocalist THUNDERCAT brings his new album Distracted to Aotearoa this May 

Wellington is officially SOLD OUT 

Supports just added for both cities.

Auckland — Powerstation — Monday, May 4, 2026
w/ BLACK COMET @blackcometband 
Tickets on sale now

Wellington — Meow NUI — Wednesday, May 6, 2026
w/ BABETECH & LUCOLA @babetechnology @lucolabang 
Sold out 🚨
SOCIAL DISTORTION BORN TO KILL NEW ALBUM OUT MAY 8 SOCIAL DISTORTION
BORN TO KILL
NEW ALBUM OUT MAY 8

Title Track ‘Born To Kill’ Out Now
Philadelphia punk institution The Menzingers are s Philadelphia punk institution The Menzingers are sharing their new single ‘Nobody’s Heroes’ today, their first new music since 2023’s ‘Some Of It Was True’

@themenzingers 
@antirecords
Buck Meek’s fourth solo album, The Mirror, is ou Buck Meek’s fourth solo album, The Mirror, is out this Friday, and today ahead of its release, Meek shares new single ‘Can I Mend It?’ which ponders connection amid conflict via warbling steel strings, chugging drums and delicate keys.

@buckmeek 
@4ad
Ye Vagabonds share live video of 'Mayfly', recorde Ye Vagabonds share live video of 'Mayfly', recorded at The Lilliput Press in Dublin
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Artists

Artists of Aotearoa

Wellington’s BEASTWARS release 2nd single ‘Identity’ (Originally performed by The Gordons)

Announce Support for 7-date New Zealand Album Release Tour 5th Studio Album Tyranny of Distance Out Friday, October 13 Pre-order Tyranny of Distance HERE

Aotearoa power-pop band VOOM release new album

The release of the latest Voom album has taken just short of two decades. Is this pace glacial, or considered? Sloth-like, or discerning? The

DARTZ – Dangerous Day To Be A Cold One – Out now!

FRIDAY 1 MARCH, 2024: A date that will loom large over lagerdom for aeons to come, as New Zealand’s premier pub rockers DARTZ have unleashed

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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