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I Love My Boyfriend

June 21, 2018
new single/new video/New Zealand Music/Princess Chelsea

Princess Chelsea announces new album and shares video for new single ‘I Love My Boyfriend’

New Zealand synth pop musician Princess Chelsea (aka Chelsea Nikkel) is back with her fourth album The Loneliest Girl, due for release via Lil’ Chief Records on 7 September. The first single from the album “I Love My Boyfriend” sounds like a garage rock trio who just discovered the Mellotron and discusses the situation of

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Lil Chief/Lil' Chief Records/new album/Princess Chelsea/Rhythmethod

Princess Chelsea ‘The Loneliest Girl’ OUT TODAY via Lil’ Chief Records

Photo credit: Coco Campbell  The Loneliest Girl was recorded by Chelsea between 2016 and 2017 in her home studio in West Auckland, New Zealand with production assistance from label-mate Jonathan Bree. Chelsea’s trademark arrangements

Princess Chelsea presents ‘Growing Older’, taken from The Loneliest Girl out now via Lil Chief.

“Princess Chelsea’s “Growing Older” is the doom ballad that maturity deserves” – FADER 

Princess Chelsea releases her second single ‘Wasting Time’

‘Wasting Time’ is the second single from Princess Chelsea’s album The Loneliest Girl due out September 7 on New

Princess Chelsea presents ‘Growing Older’, taken from The Loneliest Girl out now via Lil Chief.

October 4, 2018
Lil Chief/Lil' Chief Records/new video/Princess Chelsea

“Princess Chelsea’s “Growing Older” is the doom ballad that maturity deserves” – FADER  Following the release of her fourth studio album The Loneliest Girl last month, New Zealand subversive pop artist Princess Chelsea (Chelsea Nikkel) shares the home grown music

Princess Chelsea ‘The Loneliest Girl’ OUT TODAY via Lil’ Chief Records

September 7, 2018
Lil Chief/Lil' Chief Records/new album/Princess Chelsea/Rhythmethod

Photo credit: Coco Campbell  The Loneliest Girl was recorded by Chelsea between 2016 and 2017 in her home studio in West Auckland, New Zealand with production assistance from label-mate Jonathan Bree. Chelsea’s trademark arrangements

Princess Chelsea releases her second single ‘Wasting Time’

August 6, 2018
new single/Princess Chelsea

‘Wasting Time’ is the second single from Princess Chelsea’s album The Loneliest Girl due out September 7 on New Zealand based  Lil’ Chief Records. It follows the popular ‘I  Love  My  Boyfriend’ (“a DIY pop song that subverts the rules” – NOISEY,

Princess Chelsea announces new album and shares video for new single ‘I Love My Boyfriend’

June 21, 2018
new single/new video/New Zealand Music/Princess Chelsea

New Zealand synth pop musician Princess Chelsea (aka Chelsea Nikkel) is back with her fourth album The Loneliest Girl, due for release via Lil’ Chief Records on 7 September. The first single from the album “I Love

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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BIG NEWS from FOLK BITCH TRIO this morning 🩶🖤🤍 Debut Album coming soon , NZ TOUR coming soon and new single/video ‘Cathode Ray’ OUT NOW! 

‘Cathode Ray’ reveals the trio’s blend of emotional depth and musical elegance, edging us toward their tasteful and piquant body of work that is their upcoming debut album ‘Now Would Be A Good Time’, out July 25th via @jagjaguwar. Tickets for tour available from Moshtix from this Friday.
@jensenmcrae x @shityoushouldcareabout 🫣🤗🖤🤍🩶
Singles Of The Week 🪄🖤🤍🩶 Singles Of The Week 🪄🖤🤍🩶
Listen to new Lifeguard song 'Under Your Reach' Listen to new Lifeguard song 'Under Your Reach'
“A track revealing a soul unready for the weight “A track revealing a soul unready for the weight of its own potential, accompanied by a self-directed music video”. 🫰🪄

‘Max Potential’ is Out Now, from @nourishedbytime_ upcoming album The Passionate Ones coming to us August 22.
Coming soon… Queens of the Stone Age | Alive in Coming soon… Queens of the Stone Age | Alive in the Catacombs 🖤 @matadorrecords @queensofthestoneage
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Artists of Aotearoa

KORA drops a brand new soulful anthem ‘Fallin for You’

KORA’s brand new track ‘Fallin for You’ boasts a classic Minneapolis sound, blending elements of rock, R&B, funk, and synth into an infectious four-minute

DARTZ – Dangerous Day To Be A Cold One – Out now!

FRIDAY 1 MARCH, 2024: A date that will loom large over lagerdom for aeons to come, as New Zealand’s premier pub rockers DARTZ have unleashed

ERNY BELLE announces new album & shares new song + video – Stay Golden

ERNY BELLE ANNOUNCES SOPHOMORE ALBUM NOT YOUR CUPID  RELEASES ALBUM SINGLE/VIDEO ‘STAY GOLDEN’ THURSDAY 21ST SEPTEMBER –  Today, Tāmaki Makaurau’s pacific-pop extraordinaire and double Taite Music

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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