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Music, Events & Special Projects Publicity, PR & Label & Artist Services – Aotearoa/NZ

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I Love My Boyfriend

June 21, 2018
new single/new video/New Zealand Music/Princess Chelsea

Princess Chelsea announces new album and shares video for new single ‘I Love My Boyfriend’

New Zealand synth pop musician Princess Chelsea (aka Chelsea Nikkel) is back with her fourth album The Loneliest Girl, due for release via Lil’ Chief Records on 7 September. The first single from the album “I Love My Boyfriend” sounds like a garage rock trio who just discovered the Mellotron and discusses the situation of

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Lil Chief/Lil' Chief Records/new album/Princess Chelsea/Rhythmethod

Princess Chelsea ‘The Loneliest Girl’ OUT TODAY via Lil’ Chief Records

Photo credit: Coco Campbell  The Loneliest Girl was recorded by Chelsea between 2016 and 2017 in her home studio in West Auckland, New Zealand with production assistance from label-mate Jonathan Bree. Chelsea’s trademark arrangements

Princess Chelsea presents ‘Growing Older’, taken from The Loneliest Girl out now via Lil Chief.

“Princess Chelsea’s “Growing Older” is the doom ballad that maturity deserves” – FADER 

Princess Chelsea releases her second single ‘Wasting Time’

‘Wasting Time’ is the second single from Princess Chelsea’s album The Loneliest Girl due out September 7 on New

Princess Chelsea presents ‘Growing Older’, taken from The Loneliest Girl out now via Lil Chief.

October 4, 2018
Lil Chief/Lil' Chief Records/new video/Princess Chelsea

“Princess Chelsea’s “Growing Older” is the doom ballad that maturity deserves” – FADER  Following the release of her fourth studio album The Loneliest Girl last month, New Zealand subversive pop artist Princess Chelsea (Chelsea Nikkel) shares the home grown music

Princess Chelsea ‘The Loneliest Girl’ OUT TODAY via Lil’ Chief Records

September 7, 2018
Lil Chief/Lil' Chief Records/new album/Princess Chelsea/Rhythmethod

Photo credit: Coco Campbell  The Loneliest Girl was recorded by Chelsea between 2016 and 2017 in her home studio in West Auckland, New Zealand with production assistance from label-mate Jonathan Bree. Chelsea’s trademark arrangements

Princess Chelsea releases her second single ‘Wasting Time’

August 6, 2018
new single/Princess Chelsea

‘Wasting Time’ is the second single from Princess Chelsea’s album The Loneliest Girl due out September 7 on New Zealand based  Lil’ Chief Records. It follows the popular ‘I  Love  My  Boyfriend’ (“a DIY pop song that subverts the rules” – NOISEY,

Princess Chelsea announces new album and shares video for new single ‘I Love My Boyfriend’

June 21, 2018
new single/new video/New Zealand Music/Princess Chelsea

New Zealand synth pop musician Princess Chelsea (aka Chelsea Nikkel) is back with her fourth album The Loneliest Girl, due for release via Lil’ Chief Records on 7 September. The first single from the album “I Love

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About The Label

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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On 8th May 2026, Aldous Harding will release her f On 8th May 2026, Aldous Harding will release her fifth studio album, Train On The Island. Today, the Aotearoa artist shares a first taste in the form of the single ‘One Stop’.
🚨 Grammy-nominated bassist, producer & vocalist 🚨 Grammy-nominated bassist, producer & vocalist THUNDERCAT brings his new album Distracted to Aotearoa this May 

Wellington is officially SOLD OUT 

Supports just added for both cities.

Auckland — Powerstation — Monday, May 4, 2026
w/ BLACK COMET @blackcometband 
Tickets on sale now

Wellington — Meow NUI — Wednesday, May 6, 2026
w/ BABETECH & LUCOLA @babetechnology @lucolabang 
Sold out 🚨
SOCIAL DISTORTION BORN TO KILL NEW ALBUM OUT MAY 8 SOCIAL DISTORTION
BORN TO KILL
NEW ALBUM OUT MAY 8

Title Track ‘Born To Kill’ Out Now
Philadelphia punk institution The Menzingers are s Philadelphia punk institution The Menzingers are sharing their new single ‘Nobody’s Heroes’ today, their first new music since 2023’s ‘Some Of It Was True’

@themenzingers 
@antirecords
Buck Meek’s fourth solo album, The Mirror, is ou Buck Meek’s fourth solo album, The Mirror, is out this Friday, and today ahead of its release, Meek shares new single ‘Can I Mend It?’ which ponders connection amid conflict via warbling steel strings, chugging drums and delicate keys.

@buckmeek 
@4ad
Ye Vagabonds share live video of 'Mayfly', recorde Ye Vagabonds share live video of 'Mayfly', recorded at The Lilliput Press in Dublin
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Artists

Artists of Aotearoa

DARTZ – Dangerous Day To Be A Cold One – Out now!

FRIDAY 1 MARCH, 2024: A date that will loom large over lagerdom for aeons to come, as New Zealand’s premier pub rockers DARTZ have unleashed

FAZERDAZE shares new track “Flood Into”

photo credit: Joey Clough Aotearoa New Zealand singer/producer/multi-instrumentalist Fazerdaze (real name: Amelia Murray) has shared an addictively hooky new song for ‘Flood Into,’ making the previously vinyl-only

Wellington’s BEASTWARS release 2nd single ‘Identity’ (Originally performed by The Gordons)

Announce Support for 7-date New Zealand Album Release Tour 5th Studio Album Tyranny of Distance Out Friday, October 13 Pre-order Tyranny of Distance HERE

About Us

We help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event. With the ability and experience to provide extensive national and regional press and television coverage, commercial and non-commercial radio and on-line campaigns The Label has built its reputation on delivering fabulous results for clients.

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